50 years of Living Western Brought to you by Cavender’s: 1977

  • Burt Reynolds, Sally Field and Jerry Reed are “east bound and down” from Texarkana with a semi-truck load of Coors Beer in the smash hit Smokey and the Bandit

    • The Hyer Boot Company in Kansas liquidates its inventory and James Cavender buys the lot and is “south bound and down” with a cattle trailer filled with 15,00 pairs of boots


  • Elvis Presley dies at the age of 42 from a heart attack; Las Vegas has never forgotten “The King”


    • Radio Shack (owned by Tandy Leather of Fort Worth) introduced the TRS-80, one of the first massed produced personal computers
    • Average Income per year $15,000 and a wrist worn AM radio costs $7.95
    • Tom Ferguson of Miami, Okla. wins PRCA All-Around Cowboy world championship, one of his six titles

Tom Ferguson – Photo: ProRodeo Hall of Fame


    • Waylon Jennings’ “Luckenbach, Texas (Back to the Basics of Love)” spends six weeks at No.1 on the Billboard Hot Country Singles chart

To celebrate the fiftieth anniversary of Cavender’s, the Wrangler Network presents a look back at the past fifty years of living the Western way. We’ll be counting down from 1965 to today the memories and big moments in western life from songs to movies and everything in between. Join us now on a trip through time!

See more years