Wrangler Network Films

Jerome Davis: One Percent

An inspiring story of determination from one of the PBR’s founders and early stars. You won’t believe what can be accomplished with a one percent chance until you meet Jerome Davis.

Helping Hands

The Cattlemen’s Day’s Tough Enough To Wear Pink chapter has raised over $2 million to support their local community, making them one of the most successful TETWP programs in all of rodeo. This film features the organization’s yearly auction, featuring hall-of-fame songwriter Dean Dillon, songwriter Trent Willmon and Professional Rodeo Cowboys Association Commissioner Karl Stressman.

Love the Land

Wrangler has teamed up with the Newby family—seventh-generation farmers from Athens, Alabama—as part of its pilot program to help U.S. cotton farmers reach the next level in sustainable growing practices. Wrangler purchases roughly half of the cotton for its products from U.S. growers. The U.S. cotton industry outperforms most other cotton-growing regions of the world on environmental metrics. However, Wrangler wants to determine how even greater environmental and economic benefits can be achieved through a programmatic focus on soil health in the U.S. To learn more about the Wrangler brand’s commitment to healthy soil, visit

They’re Still Among Us

Filmmaker Joseph Haeberle tells the story of the modern-day cowboy to explore the tradition-rich history of the sport of rodeo.