Academy of Country Music Partners with Ram Trucks for the 50th ACM Awards
Ram Truck Owners Can Be Part of History as the Brand Seeks the Guinness World Records™ Title for Largest Parade of Pickup Trucks
Encino, CA (March 18, 2015) – Ram, the “Official Truck” of the Academy of Country Music Awards, is inviting Ram truck owners to help the brand break a GUINNESS WORLD RECORDS™ record title for the largest parade of pickup trucks, in honor of the 50th anniversary of the ACM Awards, which will be broadcast LIVE for the first time ever from AT&T Stadium in Arlington, Texas on Sunday, April 19, 2015 at 8:00 PM live ET/delayed PT on the CBS Television Network.
Ram Truck owners can be part of history as the brand seeks the GUINNESS WORLD RECORDS™ title for Largest Parade of Pickup Trucks. Only 500 truck slots are available for the “Ram Truck Round-up” truck parade taking place Saturday, April 18, at AT&T Stadium in Arlington, Texas. Ram truck owners can reserve their place in history by registering at RamRoundup.com. Each participating truck will receive up to two tickets for Saturday’s ACM Party for a Cause Festival featuring live performances by an unprecedented lineup of top country music artists.
A $50 deposit for each ACM Party for a Cause Festival ticket is required to hold a place in the parade, which will be refunded to the participants in cash when they check in at the event.
“Everything is always bigger in Texas and Ram, America’s fastest-growing truck brand, is making sure this year’s ACM Awards celebration in Arlington will prove this once again,” said Robert Hegbloom, President and Chief Executive Officer, Ram Truck Brand, FCA – North America. “The ‘Ram Truck Round-up’ is a once-in-a-lifetime opportunity for our loyal truck owners to be a part of a special record-breaking rally and pickup parade in the largest truck market in the country.”
Ram Truck Round-up Specifics
Registered participants must arrive at AT&T Stadium between 7:30 – 10:00 AM CT as gates will be closed after 10:00 AM. All attendees, including drivers and one guest, must be over 16 years old and the drivers must have a valid driver’s license or photo ID that matches the advance registration information. Additional information is available at RamRoundup.com.
Entertainment at the Ram Truck Round-up will include a special car-crushing appearance by the Raminator monster truck and a chance to meet nine-time Monster Truck Racing Association Driver of the Year Mark Hall. Participants will also receive VIP access to special offers from Ram partners and the first 100 Ram trucks to arrive will receive additional partner giveaways. Expected Ram partners include Bosch Power Tools, Mossy Oak, Tucker Hibbert, Ram Rodeo and Drury Outdoor.
Complimentary light breakfast items will be available for guests who arrive early. No outside food or alcohol is permitted.
ACM Party for a Cause
Ram Truck Round-up participants receive tickets for Saturday’s ACM Party for a Cause Festival. The two-day outdoor music event taking place Friday, April 17 & Saturday, April 18 at Globe Life Park in Arlington will include multiple stages for ongoing live country music performances, interactive experiences, a family-friendly country marketplace with vendors from around the country and much more. Country music icons including many 2015 ACM Award nominees are set to perform. The festival will also be taped for a two hour special, “ACM Presents: Superstar Duets!,” which will air on Friday, May 15 on the CBS Television Network. Additional information on the event is available at ACMcountry.com.
This is the sixth consecutive year that the Ram Truck brand has partnered with and been the “Official Truck” of the ACM Awards. Ram Trucks’ involvement has evolved over the years. This year, Ram is the sponsor of the Ram Lone Star Stage at the ACM Party for a Cause Festival and is running a national radio promotion where winners receive trips to Texas for the ultimate ACM weekend experience. In addition, Ram promotes the ACM Awards and ACM Party for a Cause Festival through social media, as well as television and digital advertising.
About the Academy of Country Music Awards
The 50th Academy of Country Music Awards is dedicated to honoring and showcasing the biggest names and emerging talent in the country music industry. The show is produced for television by dick clark productions and will broadcast LIVE from AT&T Stadium in Arlington, TX on Sunday, April 19, 2015 at 8:00 PM live ET/delayed PT on the CBS Television Network. Allen Shapiro, Mike Mahan, R.A. Clark and Barry Adelman are executive producers. Bob Romeo is executive producer for the Academy of Country Music.
About Guinness World Records
GUINNESS WORLD RECORDS (GWR) is the universally recognized global authority on record-breaking achievement. First published in 1955, over 132 million copies – and 3 million e-books – have been sold in 20 languages, in more than 100 countries. Since then, the internationally renowned brand is also available across a number of platforms; GUINNESS WORLD RECORDS global television shows are watched by over 750 million viewers annually, over half a million subscribe to the GWR YouTube channel, the global website receives 14 million viewers annually and has over 8 million fans on Facebook.
About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.
Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.
In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.
Moving into the 2015 model year, Ram continues to beat the competition in the two most sought-after titles, fuel economy and towing capacity:
– Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500
– Best-in-class towing capability – 30,000 pounds with Ram 3500
– Best-in-class payload – 7,390 pounds with Ram 3500
– Best-in-class torque – 865 lb.-ft. with Ram 3500 equipped with Cummin
Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
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