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ACM Gets A Little More Country as Pioneer for .country Top-Level Domain

ACADEMY OF COUNTRY MUSIC® GETS A LITTLE MORE COUNTRY
AS PIONEER FOR .country TOP-LEVEL DOMAIN

MUSIC FANS CAN ALSO REGISTER NOW FOR .country DOMAINS

ENCINO, CA (December 11, 2014) – The Academy of Country Music has joined a growing list of country music artists such as Dolly Parton, Eli Young Band, and Sam Hunt to partner with Minds + Machines and become a Pioneer for the new .country top-level domain. The Academy has registered numerous .country domains including ACM.country, ACMawards.country, and Academy.country and more.

The launch of the top-level domain by registry operator Minds + Machines, in association with Uniregistry, is part of a revolutionary restructuring of the Internet’s naming system that gives consumers and businesses alike a choice in relevant and affordable domain names.

“We are thrilled to join in this cutting-edge launch of the .country TLD with ACM.country,” said Lisa Lee, Senior Vice President of Creative & Content Production for the Academy. “The ACM brand exudes excellence in country music’s past, present and future, and we are excited to take on .country as we head into the new year – the biggest in the Academy’s history.”

“The Academy of Country Music was the first to have the vision to promote country music with a country music awards show and it is only fitting that we have current Academy visionaries join us inpromoting country music through a massive transformation of the Internet. I couldn’t be more thrilled to have the ACM be a part of something that so many are passionate about, country music,” said Antony Van Couvering, CEO of Minds + Machines.

The Academy will use the new .country domains to promote events throughout 2015 and beyond, including for example, liftinglives.country which could become a freestanding destination dedicated to ACM Lifting Lives initiatives.

Domain names in .country launched and are available now to the public. To register a name within .country, go to http://www.mindsandmachines.com/country or http://www.uniregistry.com, or contact any leading registrar. The .country top-level domain is a joint venture by Minds + Machines and Uniregistry.

About the Academy of Country Music Awards

The 50th Academy of Country Music Awards is dedicated to honoring and showcasing the biggest names and emerging talent in the country music industry. The show is produced for television by dick clark productions and will broadcast LIVE from AT&T Stadium in Arlington, TX on Sunday, April 19, 2015 at 8:00 PM live ET/delayed PT on the CBS Television Network. Allen Shapiro, Mike Mahan, R.A. Clark and Barry Adelman are executive producers. Bob Romeo is executive producer for the Academy of Country Music.

About Minds + Machines

Minds + Machines (LSE:MMX) is a leading owner and operator of new generic Top Level Domains (“gTLDs”), and provides registry services to a range of high-profile clients. The Group also provides domain name services to consumers through its wholly owned registrar operations in the US and Europe. For more information on Minds + Machines and its services and companies within the Group, please go to investors.mindsandmachines.com.

About Uniregistry

Further information on Uniregistry can be found at http://uniregistry.com

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