By: Denise M. Abbott
January 27, 2016
PUEBLO, Colo. — The PBR (Professional Bull Riders) welcomes American Legacy Firearms (ALF) as the Exclusive Firearms Partner of the 2016 PBR BlueDEF Tour, the premier expansion tour of the PBR, and the BlueDEF Finals.
The leader in producing quality engraved firearms, ALF will also enjoy a relationship with the PBR’s BFTS stop in Kansas City, Missouri, on Feb. 20-21 at Sprint Center.
“There was an immediate affinity for this sponsorship,” said Jim Rodriguez, American Legacy Firearms Marketing Director. “The cowboy is one of the most important images in our history and played a major role in the growth and success of our nation. We proudly produce an American Cowboy Rifle, so we welcome the opportunity to sponsor the PBR BlueDef Tour.”
In addition to in-arena, dirt-level signage, public address announcements, and video board messages, the one-year agreement also gives ALF the opportunity to engage PBR fans with a sweepstakes for its commemorative PBR Henry Rifle. The rifle will be on display at the ALF concourse booth during BDT events in each market, as well as at the BFTS stop in Kansas City. Fans can enter the sweepstakes at the ALF booth at each event or online at americanlegacyfirearms.com. The winner will be selected at the PBR BlueDEF Finals in Las Vegas, Oct. 29-31.
ALF will also take orders for the PBR-branded, custom PBR Henry Rifle at their concourse booth. Only 20 rifles will be available in each market. It can also be purchased online while supplies last.
“The PBR and the BlueDEF Tour welcome American Legacy FireArms to our growing family of national partners,” said Dave Cordovano, head of the PBR BlueDEF Tour. “American Legacy represents the utmost of quality branded firearms in the world and the PBR is excited to help elevate their exposure to our fans.”
The 2016 BlueDEF Tour next stops in Wichita, Kansas, at INTRUST Bank Arena on Saturday, Jan. 30. Tickets start at $15 and are available at selectaseat.com, the INTRUST Bank Arena Box Office, and via phone at 855-755-SEAT. For more information visit www.pbr.com.
© 2016 PBR Inc. All rights reserved.