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AT&T Stadium to Host PBR’s Iron Cowboy for Sixth Consecutive Year

By: Jordan Marie Johnson May 21, 2014@ 08:00:00 AM

Joao Ricardo Vieira was the 2014 Dr Pepper Iron Cowboy V champion. Photo by Andy Watson / BullStockMedia.com.

ARLINGTON, Texas ― The Professional Bull Riders Built Ford Tough Series Iron Cowboy VI is headed back to AT&T Stadium, home of the Dallas Cowboys, for the sixth year in a row on Saturday, Feb. 28, 2015 at 5:50 p.m. It kicks off the richest weekend in Western sports history and will give a new definition to “the toughest sport on dirt.”

With the Top 24 PBR bull riders in the world going head-to-head against each other and a total purse of $150,000 up for grabs in this one-night only bracket-style event, it will be an event fans won’t want to miss.

The format is simple. The rider with the highest score in each matchup will advance to the next round. If neither rider in a matchup makes a qualified 8-second ride, the rider with the longest riding time will advance. One rider could potentially face as many as five bulls that night as the matchups continue until one cowboy prevails and is declared the “Iron Cowboy.”

Earlier this season, reigning PBR Rookie of the Year Joao Ricardo Vieira took on current rookie phenom Gage Gay in the last round, beating him by a mere 1.03 seconds for the title. Vieira faced four bulls overall on his way to earning his title.

“After such a great turnout last year, we are eager to return to AT&T Stadium in 2015 with the Iron Cowboy for the sixth year.” said PBR Chairman and CEO Jim Haworth. “The Texas fans have embraced the PBR and vastly supported us throughout the years. The atmosphere is always electric with an appreciation of the talent, effort and grit displayed by these young cowboys, and our partnership with Jerry Jones and the Dallas Cowboys has helped make this one of the tour’s most successful and favorite stops.

“Pairing the Iron Cowboy with THE AMERICAN makes it the only place for Western sports fans to be on February 28.”

On Sunday, March 1, the day following Iron Cowboy VI, the largest single-day cash prize rodeo in history returns. It’s THE AMERICAN, offering a total purse of $2 million with $1 million divided amongst any qualifiers that win their respective events. THE AMERICAN bull riding event will include the Top 10 bull riders from the PBR, four qualifiers and one exemption competing for $100,000.

Last year, fans watched as the event started with 14 bull riders and came down to just Vieira, 2004 PBR World Champion Mike Lee, 2008 PBR World Champion Guilherme Marchi and 2013 PBR World Champion J.B. Mauney. These men competed during the four-man bull riding Shoot Out and Mauney came out the victor in the end as he covered Cowtown Slinger (K-C Bucking Bulls) for 90.5 points en route to being crowned THE AMERICAN bull riding event winner.

“I am very pleased that PBR and RFD-TV have teamed up again to bring the richest weekend in Western sports history back to Texas next year.” said Randy Bernard, President and CEO of Rural Media Group. “2014’s events produced an unprecedented weekend with fan attendance, multimillion- dollar payouts and sheer entertainment. The athletes and fans can expect even more next year as we plan to raise the bar in 2015.”

Combo tickets for PBR’s Iron Cowboy VI and THE AMERICAN will go on sale Sunday, June 1, with prices ranging from $20 to $150. They can be purchased at the AT&T Stadium Box Office, all Ticketmaster locations, ticketmaster.com or by calling (800) 745-3000.

With the best Western sports athletes in the world converging on AT&T Stadium to compete in the PBR’s Iron Cowboy VI and THE AMERICAN, Feb. 28-March 1, 2015, will be a weekend showcasing some of the most talented, toughest and grittiest cowboys Texas has ever seen.

© 2014 PBR Inc. All rights reserved.