Carrying on the Tradition of the American Cowboy is a Big Deal

California Rodeo Salinas’ ‘Rodeo Responsibility’ Video goes Viral

Photo by Phil Doyle Photography

SALINAS, CA, July 27, 2018 – The California Rodeo Salinas is dedicated to preserving and promoting the traditions of the west and has produced a video about how it is the responsibility of rodeo fans and those who live the western lifestyle to create new fans by bringing them to rodeos.

The video features long-time California Rodeo Salinas announcers Wayne Brooks and Will Rasmussen. Brooks urges people to buy a cowboy hat, put on some jeans and come experience the rodeo. Rasmussen says they want to entertain the attendees every minute that they are in the grandstands. They both want to see rodeo continue for the next 100 years, as does the 108 year old California Rodeo Salinas. Rodeos are part of our heritage and culture; the Rodeo’s marketing manager Mandy Linquist says, “This video is bigger than the California Rodeo Salinas. It is meant to impact the entire industry and to give fans a way to help us preserve the traditions of the west.” As Brooks says in the video, “Carrying on the traditions of the American Cowboy is a big deal.”

California Rodeo staff and volunteer board members have attended meetings with other rodeo committees to discuss the importance of bringing in new fans. Educating about the western lifestyle and the rodeo industry is key especially since most of the population is not exposed to livestock or rural living. The video has reached over 125,000 people on Facebook and has over 53,000 views so far.

The video can be found on the California Rodeo’s Facebook page at and supporters of the California Rodeo Salinas, the rodeo industry and the western way of life are encouraged to view and share it to continue growing the ‘Rodeo Responsibility’ movement and to use the hashtag #RodeoResponsibility.

About California Rodeo Salinas
The 109th California Rodeo Salinas will take place July 18th-21st, 2019. The California Rodeo Association is a not-for-profit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. We support the community and other non-profit organizations through the staging of the annual California Rodeo Salinas and other year round operations of the Salinas Sports Complex. Through donation of our facility, vending and fundraising opportunities during Rodeo and other events, the California Rodeo Association returns over $400,000 annually to local non-profits. For more information about the California Rodeo Salinas, log on to or call the California Rodeo Office at 831-775.3100. ‘Like’ the California Rodeo on Facebook at or follow us on Twitter @CaliforniaRodeo for updates, photos and more.