CBR Announces Record Breaking Purse on the Road to Cheyenne

Hedeman Announces largest purse in CBR History Headed for Hobbs

2018 Hobbs Tuff Hedeman Championship Bull Riding

HOBBS, New Mexico – January 15, 2018 – CBR announced today that the largest cash prize purse is now headed for the Hobbs Tuff Hedeman Championship Bull Riding at the Lea County Events Center at 7:30 pm on Saturday, January 20. The CBR confirmed today that they were increasing the purse from $98,000 to $100,000 making it the largest regular season payout on the Road to Cheyenne professional bull riding tour and in the history of the CBR.

Four time World Champion bull rider and Pro Rodeo Hall of Famer Tuff Hedeman, who presides over the annual event and is busy making final preparations, confirmed today that the $100,000 is the largest purse to be awarded during regular season event in the history of the CBR.

Last Saturday night in Jackson, Tennessee Jeff Askey won the average on two bulls, but for the fourth time in recent CBR competition, the bull riders failed to ride a bull in the final four man Shoot Out round which then rolled the purse over to the next event on the Road to Cheyenne which is this Saturday in Hobbs.

Defending his Hobbs CBR title will be CBR World number one and the PRCA’s Rookie of the year Boudreaux Campbell from Crockett, Texas, who was awarded the PRCA professional rookie of the year title and picked up the NFR Round 9 win at the National Finals rodeo (NFR) last month in Las Vegas.

“If you couldn’t get to Vegas, they will be right back here in Hobbs on Saturday night” said Hedeman.

“I am looking forward to returning to Hobbs and action in CBR, I lost my number one ranking by one score last week and I plan to earn it back in Hobbs. I had a great 2017 season, but none of that matters each week on the road, you start over every time you pull your rope” said Campbell.

But according to Hedeman $100,000 is not the only reason to buy a ticket, four World Champions and 11 National Finals Rodeo contestants are back on the Road to Cheyenne this week including a long list of CBR elite riders who have elected to compete in Hedeman’s annual event.

“The talent in bull riding today is phenomenal, the way some of these young athletes ride rank bulls makes it look ridiculously easy, very fundamentally correct and sound” said Hedeman.

Get ready to cheer these highly decorated champions including Trey Benton, the PRCA’s number two bull rider who challenged Kimzey nightly at the super bowl of rodeo winning four rounds and earning $322,208.13 as he attempted to knock Kimzey off the bull riding throne. Benton who is from Rock Island, Tex. confirmed he would be in Hobbs to compete for one of the few CBR titles he has not won. Benton who hopes the momentum he found in his four round wins and second place finish will carry over on this year’s Road to Cheyenne.

Joining the talented roster is four time PRCA World Champion J.W. Harris, Navajo World Champion and the new reigning number 1 bull rider in CBR standings, Cody Jesus of Sawmill, Arizona, National Finals Rodeo megastar and winner of four rounds, Trey Benton, III.

The Tuff Hedeman Hobbs CBR is the seventh stop of the 16 city CBR Road to Cheyenne tour featuring a field of 24 elite bull riders in a three round tournament style event ending in a final four Shoot Out round worth at least $30,000 to the riders and $45,000 in competition prize monies for the four legged bucking bull athletes.

“There are two things fans want to see, big rides and high scores and with this kind of money up for grabs CBR Hobbs will be a star studded entertaining event,” said four time World Champion and Pro Rodeo Hall of Famer, Tuff Hedeman.

The 2018 Hobbs Tuff Hedeman CBR is the seventh stop on the twelve month professional bull riding tour which pays out over a million dollars annually including a $100,000 bonus check to the year-end champion – drawing the elite riders of the sport.

History in Hobbs

Be there to see the first purse of $100,000 awarded during a CBR regular season event.

The Entertainers

Bring your children to jump start their career to the stick bull riding competition prior to the opening of the show. Request entry form at to enter. It’s free to enter and the kids will have a blast as they come out of the pint size bucking chutes complete with the announcer, cow bells, and bullfighter’s protection.

Four- time World Champion Tuff Hedeman has been producing top rated events for over 30 years and ticket holders can look forward to a great night as CBR has recruited some of the industry’s leading entertainment and personnel including former NFR Barrel man J.J. Harrison who will roam the crowd giving away merchandise and providing his own style of comic relief.

The CBR event also includes three unique athletes, the Famous Energy Bullfighters, who will be signing autographs and taking selfies on the concourse before they take the dirt to risk their lives each and every time the chute gate opens. Cowboy live saving, grand pyro introductions, and great family entertainment assure bull riding fans a super-live two hour adrenaline rush show.

Meet and Greet

Don’t forget your tee shirts, hats, 8 Second DVDs, or anything else you want Tuff Hedeman and the bull riders to autograph because immediately following the event they will be on the arena floor. But if you don’t want to wait join Tuff Hedeman and the boys at the Western Heritage Museum on Thursday night and Pacific Rim Restaurant on Friday. (Details below)


Tickets are available at or call 806-770-2000

Location is Lea County Events Center, 5101 N Lovington Hwy, Hobbs, NM 88240

Advertising opportunities and VIP seating contact Cheryl at 254-459-9205 or


For more information contact: Leigh Ann Schroeder, or 940.902.1112. Follow Tuff Hedeman on the Official Tuff Hedeman Fan Page on Facebook, Twitter and Instagram and @TuffHedeman and CBR on Facebook at Championship Bull Riding, Twitter and Instagram @CBRbull.

Hobbs Appearance Schedule:

Thursday, January 18 at 5:30 pm – 7:30 at the Western Heritage Museum, 1 Thunderbird Cir, Hobbs, NM 88240; Hedeman and bull riders

Friday, January 19, Hedeman and bull riders will be at the Pacific Rim from 5:00 to 7:00 for a meet and greet. 1309 Joe Harvey Blvd, Hobbs, NM 88240

Saturday, January 20, Tuff and bull riders will sign autographs from the arena floor immediately following the event at the Lea County Events Center.

The CBR Hobbs is powered locally by Holly Frontier, Stone Oilfield, Western Heritage Museum, Legendary Services, Martin Boot Company, Mico Oilfield Services, Tex Mex Rentals, Pacific Rim, and First American Bank.

Courtesy of CBR