By: Justin Felisko January 14, 2015 @ 06:00:00 PM
PUEBLO, Colo. – Brendon Clark has been dreaming of receiving an opportunity to continue his pursuit of a broadcasting career ever since he retired following the Built Ford Tough Series in 2013.
From the moment he stepped off the arena dirt for good inside the Thomas & Mack Center in Las Vegas, Clark has been making great strides toward that goal. Since then, Clark has been the host of Ford’s “Built Ford Tough Good Works” program and has made appearances on select PBR LIVE broadcasts.
Now, Clark is excited for his latest opportunity with the newly enhanced PBR LIVE on CarbonTV.com, and the Morpeth, Australia, native will make his 2015 season debut Saturday night during the second round of the Monster Energy Buck Off at the Garden.
“I feel like my job is to be very educational about (the sport),” Clark said. “I see the live events as a really good stepping stone because it gives me the freedom to kind of talk about the things that I want to talk about and bring up subjects that the people at home might not even know happen at a PBR event.”
The 11-year veteran of the BFTS will provide exclusive commentary from behind the chutes while also conducting various rider interviews from inside Madison Square Garden.
Clark, who was a part of the PBR LIVE broadcast this past summer in Salinas, California, says he hopes to bring a conversational and fan-friendly tone to PBR LIVE broadcasts. Even though it is not a television broadcast, he understands there is a desire by digital viewers to get additional access and commentary on their computers and mobile devices.
He hopes to provide fans a unique perspective and access to things at a PBR event, such as the process bulls go through while being unloaded off a trailer and into the back pens.
“Some of the things I have thought about so far in these first four or five days is I really want to showcase stuff behind the scenes that people don’t get to see or understand.” Clark said.
He wants to get PBR fans up-close-and-personal with some of the sport’s biggest stars, while also providing riders a chance to tell fans their stories.
Clark plans on bringing a personal touch to the broadcasts and provide viewers a look inside the minds of what it is like being a rider in the heat of the moment.
“The helpful part about this is I know this sport and I know what (riders) are thinking,” Clark said. “I know how good and bad this sport can be. I want to show both sides of that.”
Clark believes his on-air experience as a host of the Built Ford Tough Good Works program has helped him continue to fine tune his broadcast abilities. Through the program he has learned much about TV production and what it takes to put together a strong digital product.
Clark was in Stephenville, Texas, on Wednesday and will be in Lubbock, Texas, on Friday filming episodes for the second year of the show, which is produced by PBR title sponsor Ford. According to Clark, there will be a total of 13 Built Ford Tough Good Works episodes this year.
The current Hollister, California, resident is also enjoying the chance to serve as an unofficial producer for PBR LIVE broadcasts by having a say in what kind of potential features and broadcast elements that may be a part of the digital show.
“I have a good opportunity to become somewhat of a producer and think of ideas about what I want to talk about and features I want to do,” he said. “I have some free reign to educate the audience and make it exciting for them the best way I know how to.”
While there will be some growing pains, Clark is excited about heading to BFTS events with a different goal in mind.
Instead of a bull rope, he will now be carrying a microphone onto the bucking chutes.
“There are a lot of different avenues there and the sky is the limit to giving the fans an idea about what is going on inside the PBR,” Clark said.
Follow Justin Felisko on Twitter @jfelisko.
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