Social media stars Blair Fowler, Amymarie Gaertner, Brodie Smith, 80Fitz, Doug The Pug, and Collins Key created digital content with artists inside the Content Creator Studio powered by Cracker Barrel®
NASHVILLE (April 5, 2016) – This week, Cracker Barrel Old Country Store® created coverage from backstage at the 4th ACM Party For A Cause® Festival through its Content Creator Studio. The Content Creator Studio, part of the Cracker Barrel Old Country Store Spotlight Music program, hosted several of today’s most popular social media stars as they conducted exclusive one-on-one interviews with some of country music’s top artists including Kellie Pickler, The Band Perry, Kimberly Schlapman of Little Big Town, Cole Swindell, Chris Young, Cam, Kelsea Ballerini, Frankie Ballard, Dan + Shay and many more.
Music fans everywhere can find these exclusive interviews, photos and videos on Cracker Barrel’s website at crackerbarrel.com/ACMparty and many of the brand’s other channels, including Facebook, Instagram and Twitter using hashtag #CBstudio.
The four themed sections within the Content Creator Studio housed social media stars with a combined digital reach of over 22 million followers. These included YouTube beauty star and “The Amazing Race” competitor Blair Fowler, Instagram favorite Doug the Pug, American Ultimate Disc League player and trick shot performer Brodie Smith, beatboxer and “Pitch Perfect 2” star 80Fitz, self-taught dance sensation Amymarie Gaertner, and “America’s Got Talent” finalist, magician Collins Key.
Additionally, Allure magazine conducted interviews with the artists about various topics, including music, beauty, fashion, and lifestyle. Artists also curated beauty boxes with their favorite products, which will be contested out on Allure.com. WhoSay was also on hand speaking with artists about their current projects.
Music making app Smule powered the lounge of the Studio where artists interacted with their social media followers through recorded video. Additionally, fashion illustrator Alex Kim sketched artists as they arrived to the studio and final drawings are featured on her Instagram AKimDesigns.
“Music has been part of Cracker Barrel’s story since its founding in 1969 and remains a cornerstone of the brand today,” said Cracker Barrel Old Country Store Senior Marketing Manager Julie Ulmer. “Through partnerships with artists and events such as this, Cracker Barrel is able to utilize technology to connect with consumers to provide exclusive music and entertaining experiences. Our Content Creator Studio at the ACM Party For A Cause Festival allows us to give guests and music lovers nationwide unique content from today’s top social media stars and country artists.”
The Cracker Barrel Old Country Store Spotlight Music program has also featured recent partnerships with the brand’s first pop artists – a cappella group Pentatonix and “Fight Song” singer Rachel Platten – as well as soul R&B singer-songwriter Anthony Hamilton, and country mainstays Jason Isbell, Zac Brown, Miranda Lambert, Morgane Stapleton with Chris Stapleton, and Jamey Johnson on the just released “Southern Family” album.
About ACM Party For A Cause Festival:
The ACM Party For A Cause® Festival is the Academy’s annual country music experience held in Las Vegas, with ticket proceeds benefitting the charitable arm, ACM Lifting Lives. Generous giving from fans and partnerships with artists and corporate sponsors allow ACM Lifting Lives to develop and fund music-related therapy and education programs. Through ticket proceeds from the Festival, ACM Lifting Lives aids military programs that use music therapy as a means to help our veterans and wounded warriors ease back into civilian life. More than $400,000 in Festival ticket proceeds has been donated to various military organizations in just three years. The 4th Annual ACM Party For A Cause Festival took place Friday, April 1 – Sunday, April 3, 2016 at the Las Vegas Festival Grounds and was headlined by Carrie Underwood, Dierks Bentley and Kenny Chesney, respectively. The three-day event included multiple stages, ongoing live music performances, interactive games, a country marketplace and more. For more information, visit www.ACMpartyforacause.com.
About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. (NASDAQ: CBRL) provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price. Established in 1969 in Lebanon, Tenn., Cracker Barrel Old Country Store, Inc. and its affiliates operate 635 Cracker Barrel Old Country Store® company-owned locations in 42 states and owns the fast casual restaurant Holler & Dash™. Nation’s Restaurant News’ 2015 Consumer Picks survey named Cracker Barrel Old Country Store® the winner in two Family-Dining Restaurants categories – Menu Variety and Atmosphere. For more information about the company, visit crackerbarrel.com.
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