Ford Signs on as Title Partner of Ring of Honor: Unfinished Business Pay-Per-View Event

PUEBLO, Colo. – On Saturday, May 30, beginning at 7 p.m., the Professional Bull Riders’ (PBR) BlueDEF Velocity Tour (BDVT) event in Decatur, Texas, will feature PBR World Champions from the past three decades competing in a special pay-per-view format.

In addition to being the title sponsor of the PBR’s Built Ford Tough Series (BFTS), Ford will be the title sponsor of the highly-anticipated Built Ford Tough Ring of Honor: Unfinished Business competition.  This contest is a $160,000 winner-take-all challenge that will include eight PBR Ring of Honor members coming out of retirement solely for this momentous occasion: Chris Shivers, Justin McBride, Ross Coleman, Mike WhiteMichael Gaffney, Tater Porter, Cody Custer and J.W. Hart.

“Ford is very excited to be partnering with PBR on this special event showcasing three decades of bull riding champions, ” Matt McDonnell, Experiential Marketing Manager, Ford Trucks said. “The multi-competition format is tailor-made for a Pay-Per-View audience and provides us with a unique opportunity to engage with PBR fans outside of the Built Ford Tough Series.”

The PPV broadcast will be comprised of three different competitions. It begins with coverage of the J.W. Hart PBR Challenge BlueDEF Velocity Tour event, featuring the best up-and-coming riders and the elite stars from the BFTS. PBR will seed the top BDVT and BFTS riders ensuring that the standouts from both series are competing side by side.

After the Built Ford Tough Ring of Honor: Unfinished Business event will be the World Champions Challenge featuring up to eight past champions from both the PBR and Professional Rodeo Cowboys Association (PRCA).  Each champion will ride one bull with the highest-scoring rider claiming a $30,000 prize. The Challenge winner will then face PBR bounty bull Sweet Pro’s Long John (D&H Cattle Co.). If he makes a qualified 8-second ride on Long John, he will receive an additional $20,000 bonus.

Fans can catch the entire event, including the Built Ford Tough Ring of Honor: Unfinished Business on PPV on May 30.  All of the cable, satellite and mobile providers and subscription details for the PPV broadcast will be released soon on

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