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Going Pink

Red Bluff Round-Up makes big check presentation for pink funds to St. Elizabeth Community Hospital

Rose Crain, Dan Davidson and family, Mercy Foundation and St. Elizabeth Community Hospital employees and members of the Red Bluff Round-Up gather for the big check presentation for funds raised for breast cancer treatment.

Red Bluff, Calif. (June 28, 2017) – The Red Bluff Round-Up has presented a big check in the amount of $35,500 to the St. Elizabeth Community Hospital.

As part of the Round-Up’s annual Tough Enough to Wear Pink campaign, the Round-Up has auctioned off a unique package, raising $35,500 for breast cancer treatment at the hospital.

This year’s package had a “his and hers” theme. It included a Henry Repeating Arms Big Boy 44 Magnum, silver bracelet with rose gold accents, and a private experience at two of Napa’s top wineries, complete with a five-star hotel stay, personal tour of the wineries, and a connoisseur’s tasting of the vintages.

This year, the package was purchased by Haleakala Ranch, Rose Crain, and Dan Davidson and family.

The money goes towards cancer treatment and stays local, emphasized the Round-Up’s general manager James Miller, and Haleakala is a long-time supporter of the Round-Up and Tough Enough to Wear Pink. “We are appreciative of their generosity and what they do for our community,” he said.

Since the Tough Enough to Wear Pink campaign started in 2010 in Red Bluff, over $400,000 has been raised. This year, funds raised go to help purchase a 3D mammography with stereotactic capabilities. This machine is the latest technology, said Kristen Gray, development officer with Mercy Foundation North. “It’s the standard in patient care, enabling more cancers to be diagnosed, and decreasing the callbacks for unnecessary additional imaging.” There is no other 3D mammography machine with stereotactic capabilities in Tehama County; people have to drive to Chico or Redding for the services, which isn’t ideal, Gray said. “We want to keep services local so it’s easier for people in the community.”

The Red Bluff Rotary Club also contributed $7,500 towards the hospital, from the Round-Up media luncheon and beer sales at the Round-Up.

The 2018 Red Bluff Round-Up is April 20-22; Tough Enough to Wear Pink at next year’s rodeo is April 22.