PBR Branded Harlequin Romance Novels on Sale Today Exclusively in Wal-Mart Stores

PUEBLO, Colo.  – Wal-Mart bookshelves across the country are making room today for the Professional Bull Riders (PBR) Harlequin novel series, a product of the book publishing partnership between the PBR, the world’s premier bull riding circuit, and Harlequin, one of the world’s leading publishers of books for women.

The collector’s edition Harlequin PBR novel series will be sold exclusively by Wal-Mart and feature covers showcasing top PBR riders Matt Triplett, Reese Cates, Harve Stewart and Zane Lambert. Additional exclusive content includes interviews, photos and more from the riders featured on the covers. Each book will also contain $20 of value-added coupons for select PBR events, fan club membership and upcoming titles from Harlequin.

“We are excited to be expanding our publishing portfolio to include books that feature the Professional Bull Riders,” said Craig Swinwood, Publisher and CEO of Harlequin. “Along with being the fastest growing sport in America, the PBR has a large and loyal base of female fans. Our partnership will bring a new reading experience to these fans and the millions of women who return to Harlequin month after month for reading entertainment.”

“Harlequin is a natural fit for the PBR,” said PBR Chairman and CEO Jim Haworth. “Like many of Harlequin’s stories, the PBR’s roots are steeped in the Western culture with the sport enjoying a large family of female fans. This partnership will allow us to give them more of the PBR lifestyle they appreciate and work with a partner who is by far one of the most time-honored leaders in its industry.”

The four titles “One Wild Bull Rider,” “Heart of a Bull Rider,” “A Family for the Bull Rider,” and “The Bull Rider’s Twins,” feature bull rider heroes and were written by award-winning author Tina Leonard. They are heartwarming contemporary tales of everyday women finding love and becoming part of a family or community. The stories showcase the charm of small-town America and the ruggedness of Western locales and regularly feature Western characters as protagonists.

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