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PBR Launches “Music of the PBR” Webpage

PUEBLO, Colo. – In conjunction with the Professional Bull Riders (PBR) Cowboy Spring Break, a new webpage has been added to PBR.com entitled “Music of the PBR.”

Music of the PBR includes features such as Rockin’ the Arena, and artists such as Gary Allan and The Band Perry who will both perform during PBR’s Cowboy Spring Break festival in Las Vegas on Memorial Day weekend, May 22-24. This website is designed to grab and pull fans virtually into the arena, introducing them to the Rock and Roll side of ‘the toughest sport on dirt’.

Rockin’ The Arena was created to give fans the opportunity to enjoy the adrenaline-pumping music they hear in-arena at PBR Built Ford Tough Series events, at their convenience. Musical acts and entertainment partners are showcased, while the PBR bull riders’ signature songs, which are played as they prepare themselves in the chutes, are available as well. A playlist taken directly from PBR’s music man Marc Stephenson’s event catalog is also accessible. It will include notes from some of the riders as to why they selected certain songs and a list of the current top riders with the music that pumps them up when they ride.

The Cowboy Spring Break section of the webpage will keep fans informed of which artists will be performing during the three-day weekend festival. A feature on each headlining act and a playlist of their well-known songs will be included in the section, which will be updated as musical acts are announced.

The Music of the PBR will highlight the PBR’s relationships with musical acts and the songs that tie into the sport. To find out more, visit www.pbr.com/music.

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