By: Denise Abbott
August 01, 2016
PUEBLO, Colo. – Preparing for the second half of its 2016 Built Ford Tough Series (BFTS), the PBR (Professional Bull Riders) has officially announced a three-year partnership with Ticket Galaxy, a leading professional ticket reseller for sports, concert and entertainment events around the world.
Starting with the PBR Major event in Nashville’s Bridgestone Arena on August 19 – 20, Ticket Galaxy will serve as the PBR’s exclusive secondary ticket partner for events on the PBR’s major league Built Ford Tough Series and its expansion qualifying tour, the BlueDEF Tour. In addition, Ticket Galaxy will provide premier access to the 10-day, PBR Finals Week in Las Vegas featuring the BlueDEF Finals debuting at the South Point Arena & Equestrian Center on October 29 – 31, and the PBR Built Ford Tough World Finals in Las Vegas’ new state-of-the-art T-Mobile Arena on November 2 – 6.
“Giving fans the most exciting 8 seconds in sports, the Professional Bull Riders delivers the ultimate event experience at top venues across the country,” states Steve Kobelski, President of Ticket Galaxy. “We’re thrilled to partner with the PBR and provide its passionate fans with access to exclusive event tickets through our convenient and secure marketplace.”
For its sponsorship of the BFTS and BlueDEF Tour, Ticket Galaxy will present two lucky winners with a featured seat upgrade at every event, moving them from their current seats and closer to the action. In addition Ticket Galaxy will have entitlement for select PBR LIVE streamed segments, on-site activation at the PBR World Finals and website homepage takeovers on www.PBR.com among other assets.
“The PBR is very excited about this partnership,” said Senior Vice President of Live Event Marketing Ellen Newberg. “PBR has seen unparalleled ticket sales growth across all divisions this season, including the secondary market. Aligning with Ticket Galaxy will help us continue to cultivate that growth and serve as another outlet for our fans seeking premium inventory at fair market prices.”
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