PUEBLO, Colo. ― The Professional Bull Riders (PBR) has reached a milestone in social media achievements, surpassing the 2 million mark in “Likes” on Facebook.
The PBR joined the social networking service in 2009 reaching 1 million “Likes” in February 2014 after roughly five years in cyberspace. In the year and a half since, the PBR’s Facebook following has surpassed 2 million “Likes” to rank ahead of other sports organizations, including the PGA and MLS.
According to Facebook statistics, the number of fans on PBR’s official page, www.facebook.com/pbr, has increased 4.4 percent since Jan. 1. Globally, the PBR has 3.2 million followers through its international circuits’ Facebook pages in Australia, Brazil, Canada, and Mexico.
More telling of the PBR’s popularity is the PBR’s People Talking About This (PTAT) numbers. The sports’ PTAT numbers have averaged 7.94 percent since the beginning of the season; higher than those of other major sports organizations, including NASCAR, NFL, NBA, MLB and NHL.
The PBR Facebook page allows fans to converse about all things bull riding as the PBR shares its latest news and developments as they happen. Additionally, Facebook is the platform that drives most of the PBR’s social media including Twitter, Instagram and YouTube.
In addition, the official website of the PBR, PBR.com, saw more than 2 million unique users view the website with more than 15 million page views since January.
All PBR Built Ford Tough Series events are streamed live for free on PBR LIVE via CarbonTV.com. Page views for PBR LIVE are up 162 percent this season compared to all of 2014.
“PBR has some of the most loyal, dedicated and engaged fans in all of sports,” PBR CEO Sean Gleason said. “We have made an effort to make the PBR page a fun and informative place for our fans to engage and communicate. This has resulted in our Facebook page becoming an outstanding place for the PBR as well as our highly engaged and passionate fans. With all of our social media platforms we are able to communicate and keep our fans informed as well as reaching a broader audience.”
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