PBR to Offer Military and First Responders Ticket Discounts through GovX Partnership

PUEBLO, Colorado – The Professional Bull Riders (PBR) have collaborated with GovX, the leading online discount-shopping destination exclusively serving military and government first responders, to offer discounted tickets to select Built Ford Tough Series (BFTS) events in 2015.

Through, the PBR will offer discounted BFTS tickets to active, reserve, veteran and retired U.S. Military, first responders and related government employees. PBR will join sports organizations such as the MLB, NBA and AHL in supplying discounts to those who serve and protect our country.

“As a company, PBR is always looking for ways to support our troops,” PBR Chairman and Chief Executive Officer Jim Haworth said. “We are thankful for the opportunities we get to say thank you and let them know how much we appreciate their service and sacrifice.”

Founded as an e-commerce destination to provide military and first responders significant discounts on products and services for active and off-duty lifestyles, this partnership further expands GovX’s offerings to include discounts on premium sports and other event ticketing.

To access the discounts on the participating 2015 BFTS events, qualified fans can visit the designated website at Upon selecting the desired event, users who are not already GovX members will be directed to a simple online verification page to complete the one-time verification. From there, users can proceed with their ticket selection, where the discount is automatically applied. The purchased tickets can be emailed or downloaded.

For information on all GovX deals, visit

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