PBR Will Head back to Sioux Falls for Third Consecutive Year

By: Heather Croze
August 04, 2017

SIOUX FALLS, S.D. – For three years in a row, Sioux Falls has experienced thrilling, high-flying rides and jaw-dropping wrecks that only the PBR (Professional Bull Riders) can deliver. Fans have fallen in love with the exciting sport, selling out all three nights of the 2016 event. The PBR will look to sell out again when it bucks into Sioux Falls on Friday, April 6, Saturday, April 7, and Sunday, April 8, with its elite Built Ford Tough Series (BFTS) for the First PREMIER Bank PREMIER Bankcard Invitational.

The cowboys of the PBR will leave fans amazed as the bravest riders in the world risk it all against monstrous animal athletes that can weigh as much as 2,000 pounds – more than 10 times the riders’ weight. The bull riding action will begin at 7:45 p.m. CT on Friday, 6:45 p.m. CT on Saturday and at 1:45 p.m. CT on Sunday.

Tickets for the three-day event go on sale Thursday, August 3 and start at $15. Tickets can be purchased now at the KELOLAND box office,, and at (800) 745-3000. For more information visit

PBR Elite Seats will be available for the third year, and are designed for avid bull riding fans who want a behind-the-scenes look at the world’s premier bull riding circuit. These tickets offer premium seats and the VIP experience of a lifetime, including early entry; a catered reception; 60-minute backstage tour by a PBR Host, featuring a PBR 101 presentation and a visit with the sport’s fiercest bulls; and the opportunity for photos and autographs from top PBR stars.

After the event, PBR Elite Seat holders also will be given premium dirt access, where they can get their complimentary 8 Seconds PBR program, Elite Seat lanyard and other memorabilia autographed by the Top 35 bull riders in the world.

The PBR Elite Seats are available for both days for $350 and can be purchased by contacting the PBR Customer Service Department at 800-732-1727.

Last season, Matt Triplett returned to the spotlight in a big way, riding his way to victory when he earned his first BFTS event title since 2015. Triplett will return to defend his title at the Denny Sanford PREMIER Center in 2018, alongside two-time World Champion, J.B. Mauney (2015, 2013), 2016 World Champion Cooper Davis as well as North Dakota native Stetson Lawrence.

The First PREMIER Bank PREMIER Bankcard Invitational will be the 13th event on the 2018 PBR Built Ford Tough Series schedule. The season will kick off with a PBR Major at the World’s Most Famous Arena: Madison Square Garden. Along with NYC, the tour will go to Chicago, Anaheim, Arlington, Texas, Atlanta and Albuquerque.

The tour will culminate with the 2018 PBR Built Ford Tough Series Finals at Las Vegas’ T-Mobile Arena. After five days of competition, the 2018 PBR World Champion, the bull rider who earns the most PBR world standings points during the 2018 season, will be crowned and receive the coveted $10,000 World Championship belt buckle and a $1 million bonus.

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