PBR’s Built Ford Tough Series Debuts in South Dakota on March 13-14

PUEBLO, Colo. – The Professional Bull Riders (PBR), the premier bull riding circuit in the world, will debut in Sioux Falls, South Dakota, on March 13-14 with the First PREMIER Bank PREMIER Bankcard Invitational, part of the PBR’s elite 2015 Built Ford Tough Series (BFTS). The event will take place at Denny Sanford PREMIER Center and marks the BFTS’ first appearance in the state of South Dakota.

This two-day event will feature the world’s Top 35 bull riders battling the fiercest bovine athletes the sport has to offer, who weigh more than 10 times their cowboy opponents at nearly 2,000 pounds each.  The exhilarating 8-second rides and heart-stopping wrecks are sure to leave fans on the edge of their seats in anticipation and excitement.

The bull riding action starts at 8 p.m. on Friday, March 13 and at 7 p.m. on Saturday, March 14. Tickets are still available and start at $50.  They can be purchased at the Keloland box office,, and at (800) 745-3000. For more information visit

The bull riders will attempt one bull each in Round 1 on Friday and Round 2 on Saturday. Following Round 2 on Saturday night, the riders’ individual two-round scores will be totaled and the Top 15 riders will advance to the Built Ford Tough Championship Round for one more ride and a chance at the $30,000 event title.

Four former PBR World Champions are currently scheduled to compete in Sioux Falls, including three-time reigning champion Silvano Alves (2011, 2012, 2014), Renato Nunes (2010), Guilherme Marchi (2008) and Mike Lee (2004).

Dakotans Nathan Schaper and Stetson Lawrence, 2014 PBR Rookie of the Year J.W. Harris, as well as fan favorites Reese Cates and current No. 1 man in the world standings Matt Triplett are also scheduled to compete.

Soldier’s Pride (Jared Allen’s Pro Bull Team) awaits Schaper in Round 1 on Friday. This bull has made just two prior appearances on the BFTS, bucking off only one of his opponents, while Cody Nance covered him for 87.50 points in Tulsa, Oklahoma, last season.

Triplett will go up against Marshall Law (J.A.R.S. Bucking Bulls/Gene Owen) on Friday night, a bull that has bucked off two out of the three riders he has faced on the BFTS, including Nunes and Josh Faircloth.

Alves is slated to face Closing Time (Flying V Bucking Bulls) on Friday. Lawrence and Nance have both covered this bull for 85.50 points and 86.75 points, respectively.

Round 2 and the championship round of the First PREMIER Bank PREMIER Bankcard Invitational will air on CBS Sports Network at 10 p.m. ET on Sunday, March 15.

Sioux Falls is the 11th stop of 27 on the 2015 PBR Built Ford Tough Series schedule. The season will conclude at the PBR Built Ford Tough World Finals in Las Vegas on Oct. 21-25 when the 2015 PBR World Champion, the bull rider who earns the most points during the 2015 season, will be crowned and receive the coveted World Championship belt buckle and a $1 million bonus.

The BFTS is televised every week on CBS, CBS Sports Network and networks around the world. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer.

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