COLORADO SPRINGS, Colo. – The Professional Rodeo Cowboys Association (PRCA) has reached an agreement with Knukle Energy to become the Official Energy Drink of the PRCA. The partnership is effective immediately and will run through 2015.
“In order to continue to expand our fan base, it is imperative we partner with new brands and categories,” said PRCA Commissioner Karl Stressman, “and Knukle Energy brings a younger demographic to our sport to help accomplish that goal.”
Knukle Energy was established in 2010, originally marketing its brand in motocross, snowboarding, skateboarding and MMA. In an effort to expand its marketing focus, Knukle Energy has entered the world of country music in a partnership with Colt Ford and has now joined forces with the sport of professional rodeo.
“We are ecstatic to be aligned with the PRCA and the Western lifestyle it represents,” said Jimmy Grooms, CEO of Knukle Energy, “Rodeo has always been a passion of mine and we look forward to a long relationship with the PRCA.”
Courtesy of PRCA