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PRCA Tabs New VP of Business Development

The Professional Rodeo Cowboys Association has hired Paul Woody as Vice President for Business Development.

Woody brings 14 years of extensive sports partnership experience to the PRCA. Before joining the PRCA, Woody held a similar role as general manager for IMG College at the Air Force Academy in Colorado Springs, Colo., for six years, nine total with IMG College.

Woody arrived in Colorado Springs in 2013 after stops at Ohio University and UNLV with IMG. Before IMG, Paul spent five years in NASCAR partnership sales at Las Vegas Motor Speedway and one year with TCU in the athletics marketing department.

Woody is a native of Double Oak, Texas, and received his PhD from the University of Nevada, Las Vegas, in 2016 after completing an MBA and MSA from Ohio University and graduating from Hendrix College in Conway, Ark.

“I have had the opportunity to work for passionate fans throughout college athletics, but nothing is close to the lifestyle of the PRCA, its members and our fans,” Woody said. “After experiencing the NFR for 10 years as a ticket holder, I’m excited to hit the ground and find corporate partners who want to support our mission.”

Courtesy of PRCA

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