By: Denise M. Abbott August 19, 2014@ 11:00:00 AM
TULSA, Okla. (August 19, 2014) – In an effort to expand its current outreach practices and bring attention to the fight against cancer, the Professional Bull Riders has “adopted” Jaxson Kidd of Bixby, Oklahoma and made him its first-ever recipient in its Adopt A Child program.
The PBR regularly gives back the community in many ways – fundraising, volunteering, visiting children’s hospitals, schools and food banks, etc. These activities bring goodwill and cheer not only to the receiving children and families, but also the cowboys who have the opportunity to spend time with these fans. As such, the PBR has decided to take these deeds one step further.
For the remainder of its 2014 Built Ford Tough Series, the PBR has chosen to highlight the fight against cancer and began by adopting Jaxson during the Express Employment Professionals Classic presented by Jack Daniel’s in Tulsa, Oklahoma, Aug. 15-16. Through its partnership with Tulsa, Oklahoma’s 501(c)3 Turn Tulsa Pink, the PBR identified 8-year-old Jaxson, who is fighting brain cancer and made him an honorary bull rider.
Jaxson and his parents spent the weekend with the PBR bull riders and staff. He met the Top 35 men in the world during their riders meeting Friday and received a personal, behind-the-scenes tour of the event, locker rooms, bull pens and chutes. He also took pictures and interacted with the bullfighters and bulls and cheered on his favorite bull riders, 2013 PBR World Champion J.B. Mauney and Paris, Tennessee’s Cody Nance.
“The PBR is very humbled by Jaxson and his family,” said PBR Chairman and CEO Jim Haworth. “This young man’s strength and resiliency far surpasses the fortitude of even the toughest PBR bull rider. We are pleased to have him as an honorary PBR bull rider and proud to make him a part of our family.”
After Tulsa, Jaxson will be in regular communication with the PBR through its riders via social media and personal visits as he and his family prepares for their VIP trip to the 2014 PBR Built Ford Tough World Finals in Las Vegas on Oct. 22-26. The PBR will host Jaxson during the five-day weekend and recognize him along with other cancer survivors and fighters on the PBR’s Cancer Awareness night, Thursday, Oct. 23.
“I just wanted to give our heartfelt gratitude and express how much we appreciate everything the PBR and Turn Tulsa Pink has done,” Jaxson’s mother Mrs. Gina Kidd said. “We greatly appreciate all of your hard work and all your efforts in making this such a special weekend for Jaxson.”
To help Jaxson and his family meet the demands of fighting this terrible disease, the PBR is reaching out to its worldwide family and asking them to show their support through donations to Jaxson which can be made at pbr.com/fight4kidd. Celebrate his fight and follow his time with the PBR via #Fight4Kidd.
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