‘The Cowboy Code’ will be introduced to Almost 4,000 Students
May 22, 2017 – Salinas, CA – The Rodeo Education and Character (REACh) program is back in Salinas this week. This course has been a part of the California Rodeo Salinas’ community outreach for years and recently moved from July to May in order to reach more students. In 2017 almost 4,000 elementary school students will experience the Cowboys & Kids program which takes the concept of the Cowboy Code into the classroom. Using a western theme and highlighting the American cowboy’s traits, Cowboys & Kids engages the young audience through visual, auditory and hands-on teaching methods. By using different tools they are able to meet the needs of the student’s different learning styles and maintain their interest throughout the presentation. In addition, the forty five-minute REACh assembly touches on areas required in the states’ curriculum: math skills, vocabulary, memory recall and more.
The program will take place in Salinas Monday May 22nd-Friday May 26th. Martha Martinez, the Superintendent of Salinas City Elementary Schools, approved the assembly to be held at 13 schools in the district and the district also sponsored the program. The almost 4,000 students will learn to be strong and not be led by others into drugs, gangs and bullying activities. “Kids have always been fascinated by cowboys, so we try to use that to motivate them to adopt high ethical and moral standards that are associated with the rodeo,” said Penny Conway, who developed REACh 25 years ago while she was an elementary school teacher in Payson, Arizona. “Adopting these standards can help kids battle all of the dangers they face today.”
All children will receive a printed magazine style program about the Cowboys & Kids values with a coupon for the Rodeo carnival and information about Rodeo events in July as well as a ticket voucher for free admission into the Rodeo July 20th or 22nd. Visit www.carodeo.com for more information about the California Rodeo Salinas, which takes place July 20th-23rd, and other events. For a schedule of Cowboys & Kids classroom presentations, please contact Lydia Miranda at email@example.com or 831-320-5939. Media coverage can be arranged, but permission is required and will need to be planned in advance.