March 2, 2016 – Total attendance on the grounds at the San Antonio Stock Show & Rodeo was estimated at 2,034,497 far exceeding the previous attendance record by an astounding +17%. From concessions to carnival virtually every category set an all-time record.
In the AT&T Center 14 of 21 Rodeo performances were sold out, and the 7 other performances were near capacity.
Keith Martin, Executive Director and CEO commented, “In all my years involved with the San Antonio Stock Show & Rodeo I have never seen a stretch of beautiful weather like we had this year—that was a great help. But there is no mistaking that over 6,000 volunteers who work tirelessly, and world class cowboys and cowgirls competing for big winnings all contributed to bringing San Antonio a great event. We say often we are a blessed organization. We are humbled by the incredible record-setting success this year—and we are grateful to this community and many visitors who supported our cause in amazing ways. It will allow us to give back in a meaningful way to educational efforts for the youth of Texas.”
Special promotions for this year’s Opening Day that included free parking until 2 PM and complimentary grounds passes from corporate sponsors set the stage for a banner year—almost doubling Opening Day attendance compared to the previous year.
The Junior Livestock Show, one of the largest in the world, had record participation with particularly strong growth in the Junior Agricultural Mechanics Show, Junior Shoot-Out, and many of the knowledge based competitions including Agricultural Public Speaking, judging competitions, and skillathons.
The Youth Rodeo, in its third year, continues to experience record growth—this year with 421 youth competing on over 600 horses.
As reported earlier by a Trinity University study, the 2015 Rodeo produced an economic impact for San Antonio of over $250 million. While the 2016 Trinity study has yet to be tabulated, all indications are that the total economic impact will also increase congruently.