NAMPA, Idaho – When the Professional Bull Riders buck into the Ford Idaho Center on April 11-12 for the DeWALT Guaranteed Tough Invitational, purple will be the color of choice.
The PBR has partnered with the Man Up Crusade, an organization whose mission is to reduce domestic violence in society and contribute to social change by promoting safe and healthy relationships through education, advocacy and funding community services and programs that share in the mission.
Sunday, April 12, will be “Help the PBR go Purple.” Riders will wear either purple bandanas or Man Up Crusade stickers while fans are being asked to wear purple to the event that day. The first 500 fans to enter the Ford Idaho Center on Sunday will receive their own purple Man Up Crusade bandana, courtesy of Wrangler and the Man Up Crusade.
The week will also include PBR riders making an appearance at the Family Justice Center in downtown Nampa on Saturday for an autograph session. The Family Justice Center is a partnership of agencies dedicated to ending family violence and sexual assault through prevention and response by providing comprehensive, client-centered services in a single location.
Man Up Crusade Founder and Canyon County Sheriff Kieran Donahue is thrilled with the opportunity to work with the PBR.
“Our new partnership with the PBR is truly an honor to our organization and I am deeply humbled by their commitment,” Donahue said. “Our hats are off to the PBR for recognizing the importance of creating a public awareness of this massive societal issue and their willingness to step up and help enact change as a leader in professional sports.”
Tickets for the DeWALT Guaranteed Tough Invitational start at $15. They can be purchased at the Ford Idaho Center box office or at all Tickets.com outlets. The bull riding action begins at 7 p.m. on Saturday and 2 p.m. on Sunday.
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