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Wrangler Network Films: Love the Land

Wrangler has teamed up with the Newby family—seventh-generation farmers from Athens, Alabama—as part of its pilot program to help U.S. cotton farmers reach the next level in sustainable growing practices. Wrangler purchases roughly half of the cotton for its products from U.S. growers. The U.S. cotton industry outperforms most other cotton-growing regions of the world on environmental metrics. However, Wrangler wants to determine how even greater environmental and economic benefits can be achieved through a programmatic focus on soil health in the U.S. To learn more about the Wrangler brand’s commitment to healthy soil, visit https://www.wrangler.com/sustainability.html