Tough Enough to Wear Pink

The Wrangler® Tough Enough to Wear Pink™ Western Campaign to raise money and awareness for breast cancer tops the $17 million mark in money raised Las Vegas, Nevada, (Dec. 9, 2013).  Wrangler® Tough Enough to Wear Pink™ Founder Terry Wheatley announced Monday night of the Wrangler National Finals Rodeo (Wrangler NFR) in Las Vegas, the grassroots cowboy campaign to fight breast cancer has reached the $17 million fundraising mark through the hard work of regional rodeos and western events across the country.  The monies raised stay locally to benefit community breast cancer charities – which is the strength of the campaign’s success according to Wheatley. “This is the ninth anniversary of Wrangler Tough Enough to Wear Pink at the Wrangler NFR and the campaign continues to gain momentum.  Nobody could have imagined that together we would raise millions of dollars for the cause,” said Terry Wheatley. A breast cancer survivor herself, Wheatley is an entrepreneur, wife and mother to professional rodeo competitors.  She founded Wrangler Tough Enough to Wear Pink in 2004 with Karl Stressman, former director of special events for Wrangler and now commissioner of the Professional Rodeo Cowboys Association (PCRA).  Wrangler has been involved since the beginning and… Continue Reading