Family-Friendly, Free-To-Attend Festival Announced Ahead of Inaugural PBR Cowboy Days Sept. 9-11 in Winston-Salem, North Carolina

By: Kacie Albert

WINSTON-SALEM, N.C. – Ahead of the team’s hometown debut, PBR (Professional Bull Riders) Cowboy Days from Sept. 9-11, the Carolina Cowboys today announced a three-day fan festival at the Winston-Salem Fairgrounds, featuring racing activations, musical performances, cowboy church, local vendors and more.

The Cowboys, the newest professional sports team to take the Carolinas by storm, are one of eight founding franchises for the groundbreaking PBR Team Series. During the regular season, the founding teams will compete in five-on-five games, with a 10-event regular season leading into a national championship that will be decided in a double-elimination playoff tournament in November in Las Vegas.

While each day of the PBR Cowboy Days fan fest will feature unique programming, festivalgoers will be able to partake daily in the musical stylings of DJ Big Pop, try their hands at beating the pros in a Richard Childress Racing simulator, attempt a mechanical bull, dine at some of the area’s finest food trucks and interact with vendors such as Bobcat, Planet Fitness, Childress Vineyards, Martinsville Speedway and more.

The Cowboy Days fan festival will open at 4:00 p.m. on Friday, September 9, with programming featuring a race-day theme in homage to Carolina Cowboys team operator Richard Childress Racing.

At 5:15 p.m. one of the racing team’s accomplished pit crews will give festival-goers a demonstration of how to pit a race car, with a meet-and-greet with top motorsport talents to follow starting at 5:25 p.m. In addition to featuring the NASCAR pit crew from the demonstration, Carolina Cowboys Operator Richard Childress (5:45 p.m.) and 2018 Daytona 500 Champion and Cowboys General Manager Austin Dillon (5:35 p.m.) will also headline the meet-and-greet, joined by racing legends Mike Dillon, Jerry Hailey, Chocolate Myers and more.

Friday evening’s fan festival will culminate with a performance from Cody Webb at 6:00 p.m. on the Tractor Supply Co. broadcast trailer.

Singer, songwriter, and musician Webb has played hundreds of dates across the country, showcasing his keen vocals and distinctive guitar skills on songs like his popular 2019 single “Jon Boat.” This summertime anthem has been streamed more than 1.5 million times and the music video has more than 2.5 million views.

The South Carolina Native and Lake Murray Ambassador was the featured artist on the 2019 NFL Draft intro narrated by Dolly Parton. Webb has sung the National Anthem at Dodgers Stadium and Bank Of America Stadium, and has opened for numerous bands including Morgan Wallen, Sam Hunt, Riley Green, Easton Corbin, Charlie Daniels, LoCash, Cole Swindell and more. The songwriter plans to release seven new songs from late 2021-2022 through Vere Music Co.

The Carolina Days fan festival will continue Saturday, August 10 at 2:00 p.m.

Saturday’s marquee programming will feature a classic car show as curated by American stock car racing personality and long-time Richard Childress Racing staffer Myers.

On display will be a variety of classic and historic cars from the Richard Childress Racing Museum.

Beginning at 4:15 p.m. fans will be able to meet members of the Carolina Cowboys, followed by a Q&A with Childress on the Tractor Supply Co. broadcast trailer at 4:45 p.m. Head Coach Jerome Davis and Assistant General Manager Tiffany Davis will begin the meet-and-greet at 4:15 p.m., followed by Mason Taylor and Boudreaux Campbell at 4:25 p.m., and Daylon Swearingen and Cooper Davis at 4:35 p.m..

Following the conversation with Childress, Elvie Shane will take to the stage at 5:00 p.m. to punctuate Saturday’s programming.

Shane’s new single “County Roads” is officially available on country radio now and was one of the most added songs on country radio upon release. Co-written by Shane with Dan Couch and Oscar Charles, the new single is full of untamed energy, flying like an unguided missile of passion down “County Roads” and paints a picture of Shane’s early days in Grayson County, KY. Shane just celebrated multiple milestones with his hit single “My Boy” topping the charts on country radio and being certified GOLD by the RIAA. “My Boy” is taken from Shane’s just-released debut full length album BACKSLIDER. Shane co-wrote the set that embodies the crunchy hooks of classic rock, the nostalgia of country music as well as the emotional electricity of Gospel and R&B. Critics have praised the cohesive set with the album landing on 2021 “Best Of” lists including Billboard, Rolling Stone and Nashville Scene.

Shane’s picture-based lyrics and knack for storytelling lead to his signing with UTA and he has since opened for Jason Aldean, Toby Keith, Brothers Osborne Brett Young and Lady A, to name a few. Shane also just wrapped a stint on the road opening for Brooks & Dunn on their 2021 Reboot Tour.

The final day for the PBR Carolina Cowboy Days fan fest will begin Sunday, September 11 starting at 10:00 a.m.

Cowboy Church will commence at 11:00 a.m. on the Tractor Supply Co. broadcast trailer, led by Robby Dilmore, while also featuring bull rider testimonials and remarks from Childress.

Known as the Christian Car Guy, Dilmore began working in dealerships in 1971, rising from car washer to service, parts, and sales, before eventually working up to Dealer Principle of a Chrysler Dodge Jeep store in 1998, where he was when God called him to start The Christian Car Guy Radio Show in January 2006.

Today, the Christian Car Guy Radio Show is syndicated nationally to more than 100 radio stations in 26 States with live streaming on the internet and podcasting available on iTunes and more than 30 other outlets.

Through his platforms, Dilmore provides Godly counsel on everything from gas-saving tips to how to be “a four-stroke Christian.”

The bull riding action for the 2022 PBR Team Series’ Cowboy Days at LJVM Coliseum begins at 7:45 p.m. ET on Friday, September 9, 6:45 p.m. ET on Saturday, September 10, and 1:45 p.m. CT on Sunday, September 11, times subject to change.

Tickets for the event are on sale now and start at $20, taxes and fees not included. Tickets can be purchased online at Ticketmaster.com and PBR.com, at the LJVM Coliseum Box Office, or by calling PBR customer service at 1-800-732-1727

Three-day ticket packages will also be available, offering fans up to a 25% discount on select price levels.

For more information on Carolina Cowboys, visit https://pbr.com/teams/cowboys/, Carolina Cowboys on Facebook, @carolinacowboyspbr on Instagram, or @CARCowboysPBR on Twitter.

© 2022 PBR Inc. All rights reserved.