Kubota Signs on for a Wild Ride as Newest Partner of Professional Bull Riders


GRAPEVINE, Texas – Kubota Tractor Corporation, the U.S. leader in sub-compact and compact tractors that recently celebrated its 3 millionth unit sold, announced today its first-ever sponsorship with the leader in western sports, PBR (Professional Bull Riders), making them the Official Tractor of the Unleash The Beast (UTB), Pendleton Whisky Velocity Tour, and Global Cup USA. Kubota will have an exclusive equipment presence at PBR’s top two U.S. tours as well as the five-nation tournament known as “the Olympics of bull riding.”

The company also announced it will become the official tractor partner of the WCRA (World Champions Rodeo Alliance) Triple Crown and Women’s Rodeo World Championship for the 2022 season, both of which are aligned with PBR.

“There is a shared spirit in ‘Kubota Country’ among Kubota customers and PBR’s fans and athletes – it stems from ‘hard-work’ inside the ring and out, on the farm, in the fields and around your property,” said Todd Stucke, Kubota Tractor Corporation Senior Vice President of Sales, Marketing and Special Projects. “Just like the feeling you get when you fire up your hard-working Kubota equipment, you can feel the same excitement and anticipation at PBR events. We’re excited to sponsor these premier PBR tours along with the Global Cup and look forward to the exhilarating ride ahead.”

Elements of the PBR partnership include television advertising on CBS Sports during all UTB events, in-arena promotions and signage, branded digital content, co-branded merchandise and advertising support within “Cowboys for a Cause” programming.

“PBR is thrilled to partner with Kubota and help the company reach new customers as they support our two major U.S. tours along with the PBR Global Cup,” said Josh Baker, Senior Vice President Corporate Partnerships, PBR. “PBR and our fans have always been very community focused, and we’re especially excited about the new ‘#KubotaCountry’ social media campaign promoting everyday efforts to better our communities nationwide.”

To learn more about Kubota’s lineup of equipment and see what Kubota Country is all about, visit

© 2021 PBR Inc. All rights reserved.

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