Mayor Betsy Price to Keynote 2020 PRCA Convention

COLORADO SPRINGS, Colo. – Fort Worth Mayor Betsy Price will be the keynote speaker at the 2020 Professional Rodeo Cowboys Association (PRCA) Convention in Fort Worth, Texas.

The mayor will address convention attendees at the Fort Worth Convention Center on Tuesday, December 1, at 10:45 a.m (CT). The gathering of PRCA members precedes the biggest event on ProRodeo’s annual calendar, the Wrangler® National Finals Rodeo (NFR) at nearby Globe Life Field, December 3-12, 2020.

“We are honored that Mayor Price will keynote our convention,” said George Taylor, chief executive officer of the PRCA. “This is a woman who has successfully led through extraordinary change. She is helping to safely revive Fort Worth and was the leader in bringing the NFR to Texas, this year. We couldn’t have a better keynote speaker on the docket.”

The theme for this year’s convention is Challenge of Change, and Mayor Price will address attendees on the challenges that she has witnessed in her career and the positive change she is bringing to her community.

“Change has been at the center of 2020 and I’m so impressed with the way ProRodeo is navigating the challenges that we have all faced throughout this difficult year,” Price said. “I credit much of that to the cowboy spirit that permeates rodeo. We know that the cowboy is unique; strong, patient, hardworking and dedicated. You don’t get through what we’ve all been through without strength, patience, faith, hard work and dedication.”

Fort Worth is cowboy culture and the perfect venue for this year’s convention, which is presented by Visit Fort Worth and the Fort Worth Sports Commission.

Convention attendees will discuss what enabled ProRodeo to overcome the unexpected challenges of the 2020 season and the changes facing professional sports in the years ahead. Randy Bracher, of the Pendleton Rodeo Committee, will moderate a Fireside Chat to review the experiences of rodeo committees this season from across the country. As in prior years, the convention will feature the State of the PRCA address from Taylor as well as the PRCA Member Tradeshow.

The PRCA National Convention is the annual meeting of the organization’s members. It is the gathering to review the achievements of the prior year and lay out new strategic areas of improvement for the year ahead. The evenings are highlighted with fan favorites: the PRCA Welcome Reception and the PRCA Annual Awards Banquet to recognize the extraordinary achievements of PRCA members.

Fort Worth is the city of cowboys and cowboy culture. It is the 13th largest city in the United States. Fort Worth will have plenty to see for conventioneers including more than 200 open-air patio restaurants and miles of walking trails. The Culture District alone boasts the nation’s No. 1 Fort Worth Zoo, as well as the National Cowgirl Museum and Hall of Fame, and the Fort Worth Botanic Garden.

The 2020 PRCA National Convention will span two venues in Fort Worth, the Omni Fort Worth Hotel and Fort Worth Convention Center. Registration will be limited and is open for PRCA members and their guests at

Annual PRCA National Convention Schedule
November 30 – December 2
Omni Fort Worth Hotel & Fort Worth Convention Center

Monday, November 30
On-site registration

Tuesday, December 1
8:00 a.m. State of the PRCA, George Taylor, PRCA CEO
9:00 a.m. Fireside Chat, ProRodeo during a Global Pandemic, Randy Bracher, Pendelton Rodeo Committee
10:15 a.m. Networking Break
10:45 a.m. Keynote Address
12-4:30 p.m. PRCA Contract Personnel Tradeshow
6:00 p.m. Wrangler National Finals Rodeo Welcome Reception

Wednesday, December 2
8:00 a.m. 2021 Focus, George Taylor, PRCA CEO
8:30 a.m. PRCA Outreach Programming
9:00 a.m. PRCA Digital Fan Engagement
9:30 a.m. Networking Break
10:00 a.m. Cowboy Channel & PRCA Rodeos
10:45 a.m. PRCA Leadership Team Q&A
11:30 a.m. PRCA Closing Video
12-4:30 p.m. PRCA Contract Personnel Tradeshow
6:00 p.m. Annual PRCA Awards Banquet

Thursday, December 3
PRCA Contract Personnel Council Meetings
PRCA Rodeo Committee Executive Council Meetings

Courtesy of PRCA