AGCO Corporation, through its brands Massey Ferguson and Hesston by Massey Ferguson, is a proud sponsor and longtime friend of the Professional Rodeo Cowboys Association (PRCA). We applaud the generous support PRCA-sanctioned rodeos provide for local, regional and national charities and organizations. To raise awareness of the tireless efforts of these organizations, Massey Ferguson and Hesston established the Sowing Good Deeds™ program. This annual award recognizes local PRCA rodeo committees who go above and beyond to make a positive impact in their communities.
Each year, five finalists are chosen from dozens of nominations, with one rodeo committee winning a Massey Ferguson® tractor worth up to $60,000 for the outstanding work they do.
We will be sharing the stories of rodeo teams across the country who are Sowing Good Deeds in their communities. One rodeo committee will be chosen to win a Massey Ferguson tractor for the good work they do. Submissions for the 2022 Sowing Good Deeds program are open until Nov. 1, 2022, available here.
• Open to all PRCA-sanctioned rodeo committees in good standing, regardless of size, located within the 48 contiguous U.S. states and the District of Columbia.
• Participating rodeo committees must apply for the Sowing Good Deeds program and meet certain criteria.
• Participating rodeos will receive a Hesston and Massey Ferguson Sowing Good Deeds banner to hang in their arena.
• Grand prize winner receives a Massey Ferguson tractor valued at up to $60,000 as well as a trip for two to the PRCA Awards Banquet, Nov. 30, in Las Vegas, Nevada, to accept the prize.
Past winners of the Sowing Good Deeds initiative are the Burke (S.D.) Stampede (2021), Caldwell (Idaho) Nights Rodeo (2020), Santa Maria (Calif.) Elks Rodeo (2019), and Sikeston (Mo.) Jaycee Bootheel Rodeo (2018).
Courtesy of PRCA