PBR Announces Unleash The Beast: American Roots Edition Will Begin With Three Events in Florida

By: Sean Gleason

PBR Fans,

We have received approvals and can confirm that the PBR Unleash The Beast series will begin the new season with three stops in Florida in January on consecutive weekends.

We’ve already announced that we will be starting in Ocala, FL on January 16-17 and can now confirm January 23-24 at the Mosaic Arena in Arcadia, FL (also helping support the Arcadia Youth Rodeo Association) and January 30-31 at the Agri-Civic Center in Okeechobee, FL.

January would normally see us opening up in Madison Square Garden this week, followed by stops in Chicago, Sacramento and other major indoor arenas. These are anything but normal times, and PBR continues to do what is necessary to keep our sport and industry moving forward safely and responsibly. While we will only be able to entertain a limited number of fans in person, everyone will be able to watch the best bull riders in the world competing against the best bovine athletes on the planet on CBS and CBS Sports. For those lucky enough to join us, we are excited about returning to our “roots” and bringing the toughest sport on dirt to smaller outdoor rodeo arenas where the sport was born with our industry-leading safety protocols in place. Fans can expect the same level of energy, excitement and world-class sports competition regardless of where the bulls are bucking.

We’re very excited to return to our roots and get the 2021 season rolling in these iconic venues. We will continue to keep you posted on additional dates as the PBR Unleash The Beast: American Roots Edition rolls on.

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