Premier Series Returns to Milwaukee, Wisconsin for Third Consecutive Year March 9-10

By: Kacie Albert

MILWAUKEE, Wis. – For the third consecutive season, and fourth time in arena history, the PBR’s (Professional Bull Riders) premier Unleash The Beast will buck into Fiserv Forum for PBR Milwaukee, presented by Cooper Tires, on March 9-10. Tickets will go on sale Friday, Nov. 3 at 10 a.m. CT at

For two days only, the Top 40 bull riders in the world will go head-to-head against the sport’s rankest bovine athletes, showcasing the ultimate showdown of man vs. beast in one of the most exciting live sporting events to witness.

PBR Milwaukee, presented by Cooper Tires, will be the 15th event of the 23-event individual regular season as riders vie for early points in the race to be crowned the 2024 PBR World Champion.

The bull riding action for PBR Milwaukee, presented by Cooper Tires, begins with Round 1 at 6:45 p.m. CT on Saturday, March 9, followed by Round 2 and the championship round at 1:45 p.m. CT on Sunday, March 10. All competing bull riders will get on one bull each in Rounds 1-2. Following Round 2 on Sunday afternoon, the riders’ individual two-round scores will be totaled with the Top 12 advancing to the championship round for one more out and a chance at the event title.

Tickets for the two-day event go on sale Friday, Nov. 3 at 10 a.m. CT, and start at $15, taxes and fees not included. Tickets can be purchased online at, and, or by calling PBR customer service at 1-800-732-1727.

PBR Elite Seats are available for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets, available in three tiers, offer premium seats, personal on-site concierge at the PBR fan loyalty booth and more. For more on elite seats, visit, or call (800) 732-1727.

When PBR’s Unleash The Beast last travelled to Milwaukee in March 2023, Kaique Pacheco (Itatiba, Brazil) emerged supreme, winning PBR Milwaukee and moving to No. 2 in the heated World Championship race. The win marked Pacheco’s second in Milwaukee, having also rode his way to the winner’s circle in 2018.

As the lone rider to go a perfect 3-for-3, Pacheco collected his second Unleash The Beast victory of the season inside Fiserv Forum. Pacheco first put points on the board when he won Round 1 courtesy of an 89-point ride atop Alter Ego (Fabulous IV Ranch/Josh & Dalton Walling).

Pacheco then logged his second score in Wisconsin when he went the distance atop Midnight Flyer (Jane Clark/Gene Owen) for 81 points.

With the third pick in the championship round bull draft, Pacheco architected a familiar showdown in selecting Canadian-born Moonlight Party (Jane Clark/Gene Owen). Having attempted the bull four times prior, Pacheco had ridden Moonlight Party in their three most recent showdowns. Pacheco went on to make it 4-for-5 on Moonlight Party, remaining in perfect time with the powerhouse bull, matching him jump-for-jump en route to an 89-point score, enough to clinch the victory.

As the season progressed, Pacheco remained a top contender for the year’s World Championship, leading the world for the final six weeks of the season after overtaking the top spot in early April. Pacheco, however, was unable to contend for his second World Championship, sustaining a broken leg in the final weeks of the season.

Other past PBR Milwaukee Invitational event winners include Joao Ricardo Vieira (2022 – Itatinga, Brazil) and Paulo Ferreira Lima (2016 – Bezerros, Brazil).

For more information about the PBR and to see the full 2024 PBR Unleash The Beast schedule, visit

Photo courtesy of Andy Watson/Bull Stock Media

2023 PBR Inc. All rights reserved.

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