Wrangler® Western Wear Streams Exclusive Online Rodeo Content

Iconic American Denim Brand’s ‘’ Revolutionizes the Sport of ProRodeo with Live Streaming Video Footage, Rodeo Scores and Stats, and General Lifestyle Content GREENSBORO, N.C. (Dec. 10, 2013) – Wrangler® Western Wear announced today the launch of the Wrangler Network, an online and mobile destination for fans interested in content relevant to the western, rodeo, and country music lifestyle including video coverage of events, news articles, blogs, music, with social media interaction, and more. The innovative launch allows fans access to rodeo coverage regardless of their location or cable access and provides a platform for partnering lifestyle organizations, rodeo committees, country music artists and fans to access, share and promote the sport of rodeo and the western lifestyle. “There is an untapped market in the ProRodeo world – and the larger western lifestyle community – to give fans what they’ve been missing in live video and scoring,” said Phil McAdams, president, Wrangler Specialty Apparel. “As a champion for the sport, as well as all things western, through the Wrangler Network, we will change that.” Expanding the brand’s longtime partnership with the Professional Rodeo Cowboys Association (PRCA), Wrangler Network will be home to Wrangler Million Dollar Tour events, select 2014 Xtreme Bulls tour stops,… Continue Reading


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