Denim Drive Returns Nov. 9 through Dec. 31

14th Annual Fundraiser Features New Ways to Donate

RENO, Nev. – The Reno Rodeo Foundation’s annual Denim Drive returns Nov. 9 through Dec. 31 for its 14th year of collecting monetary and clothing donations across 14 Northern Nevada counties to support abused and neglected infants, children and teens who have been rescued from unfit homes. This year, in addition to donation bins and “Donate a Dollar for Denim” pockets, donors can text “Denim Drive” to 44321.

“Over the last 14 years the Denim Drive has become a crucial resource for Northern Nevada children and teens” said Scott Peterson, President of the Reno Rodeo Foundation. “This year has brought incredible hardship and unprecedented challenges to our community, and now more than ever we need to show up and continue to employ our mission and provide comfort to the children that have experienced the unimaginable.”

More than 100 locations will host donation bins to collect new jeans, socks, shirts and underwear. An interactive map with all donation locations can be accessed on the Reno Rodeo Foundation website at

Donors can also contribute to the Denim Drive by purchasing a “Dollar for Denim” at Famous Dave’s, Plumas Bank, Manpower Reno, Fernley, and Fallon and all Papa Murphy’s locations and Nevada State Bank branches throughout Northern Nevada.

“The monetary donations make an immense impact because they allow us to purchase clothes and supplies that fit immediate needs,” said Clara Andriola, Executive Director. “One-hundred percent of every dollar donated is used to purchase new clothing and items throughout the year that fit the individual child’s needs, as well as supporting education scholarship for aging-out foster youth. Some of these children are just beginning their foster care journey or are attending family court proceedings in Northern Nevada Family District Courts. By donating, you are providing them with a sense of security and are showing them that someone does care for them.”

Donors can make monetary donations online on the Reno Rodeo Foundation website or can text “Denim Drive” to 44321. Clothing and other items are distributed throughout the year by the Reno Rodeo volunteers, in partnership with the Washoe County Human Services Agency and the Nevada State Department of Child and Family Services.

Numerous businesses also support the Denim Drive including top sponsors El Dorado Savings Bank, Famous Dave’s, Manpower, Meadowood Mall, Nevada State Bank, Papa Murphy’s and Truckee Meadows Electric.

For more information on the Denim Drive or the Reno Rodeo Foundation, visit or call 775-322-9875.

About the Reno Rodeo Foundation
The Reno Rodeo Foundation was incorporated in 1986 and is a Nevada based registered 501(c)3 nonprofit. In addition to the annual Denim Drive that helps clothe neglected and abused foster children 365 days a year, the organization provides educational scholarships to eligible Northern Nevada high school graduates including supporting foster youth education, funds a Reno Rodeo Wish for a child, provides funding to purchase new books to comfort Denim Drive children who are required family court proceedings, and builds community partnerships and serves as the anchor for large capital projects to improve the lives of children. Like Reno Rodeo Foundation on Facebook, follow us on Twitter or for more information, please visit

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