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What’s Inside Counts: More Than Protein for Happy, Healthy Chicks

Courtesy of Wrangler Network contributor Scoop from the Coop

These happy, healthy chicks are off to a great start in life!

Walk down the aisle at your local feed store or browse online, and you’ll notice a number of different chick starter/grower feeds at different price points. Many chicken keepers consider only the protein content of feeds and choose the lowest-priced feed with the acceptable amount of protein. But why is there a difference in cost? And is protein the most important ingredient in a chick feed?

Correct levels of protein are an important part of your chick feed, but they are only one element of a good nutritional foundation. A feed with advanced nutrition combines high-quality ingredients and additives in the precise blend to support vitality, health, and growth for a superior start. It will also provide appropriate levels of amino acids, which are critical for protein formation, enabling your birds to live their best lives from the very beginning.

Reviews from the Field

We asked our customers to review our NatureWise® Chick Starter Grower with FlockShield™, and it earned rave reviews from across the United States.

  • I’ve been raising chicks for years on a different feed and decided to check out NatureWise® this season on my first group of chicks. My goodness, the difference is huge! These little chicks sprouted feathers faster than my chicks last season, are super hardy, run around like crazy rockets, and look amazing. They always feel plump and thus far have been a blast. The crumble is a nice size, is not full of powder (like other brands), and is easily accessible at my store. I will keep using it this season.
    –Tucson, AZ
  • Two weeks ago I started my new chicks on this feed and have noticed how happy, healthy, and perky they are. No instances of sick chicks or poopy butts. So thankful!
    –Madison, WI
  • I started feeding Nutrena NatureWise® Chick Starter Grower three weeks ago. My baby chicks have grown tremendously beautiful and healthy. I recommend this product to anyone starting a new chicken family.
    –Havana, FL
  • My chicks have loved Nutrena NatureWise® chick starter. I am happy to say that I haven’t lost a single chick started on it. I’ve also noticed a big difference in a sickly chick I purchased a few days ago since getting her home and on Nutrena feed. She’s perked up and made a complete turnaround. I love that Nutrena uses nature to add a little extra boost to the feed.
    –Birmingham, AL
  • I’ve been raising chicks for many years and recently purchased NatureWise® Chick Starter Grower medicated feed for my new babies. I am aware that chicks grow quickly, but I cannot believe how quickly the girls are growing—especially their wings. Much faster than previous years using a different feed. The girls are healthy, active, and vibrant. I believe it’s all about the feed! I’m impressed!
    –McDonough, GA

See more customer reviews here.

What’s in a Chick Feed?

But what makes the difference? It all comes down to Nutrena’s motto: What’s inside counts. The quantity, quality, and kind of ingredients all make a difference. Chick feeds typically have several main components.

  • Proteins and amino acids help build body tissues. They also assist with metabolic function, conduct specific biological reactions, build hormones, and coordinate functions of different cells within the body.
  • Carbohydrates power cellular activity. They are the body’s preferred source of energy. They make up the largest percentage of a chicken’s diet and come mostly from grains.
  • Vitamins and minerals perform many functions in the body: they encourage healthy growth, create strong bones, and form blood cells. They also support energy use and muscle function.

The quantity of the ingredients affects the health and growth of your chicks. For example, too much calcium can damage your chicks’ kidneys, and too little protein can cause them to process feed inefficiently.

Feed quality is also important: the quality of the ingredients—the vitamins, minerals, proteins, and carbohydrates—matters. NatureWise®’s high-quality ingredients make a difference!

Finally, the kind of ingredients is key. Some premium feeds contain extra ingredients that provide supportive nutrition for your birds, such as pre- and probiotics, yeast culture, and essential oils. These extra ingredients boost the immune system, support healthy growth, promote optimal digestion, and cut down on odor in droppings. Our NatureWise® products contain a proprietary blend of these additional ingredients called FlockShield™.

But how do we know that these ingredients are useful? In addition to the reviews from satisfied customers, our scientific trials provide the proof.

Scientific Evidence

In July 2021, we set up a research trial to test the quality of our NatureWise® Chick Starter Grower feed at our Cargill Innovation Campus in Elk River, Minnesota. We selected 510 speckled Sussex chicks and divided them into six groups of 85 chicks each. Each group was fed one of six different feeds manufactured by national brands, including Nutrena’s NatureWise® Chick Starter Grower and other brands of chick starter. The birds were housed under the same conditions, with the only difference being the brand of feed, and we observed them over 18 weeks.

We examined the birds for several different variables, including body weight and breast muscle, death rate, feed conversion ratio, as well as feed consumption and instances of illness. Our NatureWise® Chick Starter Grower yielded superior results in all categories.

  • No chick deaths: We compared the 85 chicks fed NatureWise® to 85 chicks that ate a premium diet of a national competitor. Based on the study results, 3 of the chicks fed the competitor’s brand died (3.5%), which is in line with industry averages. However, none of the chicks fed NatureWise® were lost.

  • Better use of feed: The chicks in the two groups ate roughly the same amount, but the NatureWise® chicks had higher weight gain, which means their bodies used the feed better, gaining 3.7% more weight per day than the birds fed the competitor’s feed. The NatureWise® chicks also ate 2% less feed; thus the NatureWise® birds converted feed to weight more efficiently, showing a 5.9% improvement in use of feed. For owners, this means less money spent on feed.

The results of this study show that Nutrena’s blend of quality protein, carbohydrates, vitamins, and minerals, as well as its FlockShield™ proprietary blend of additives, led to faster-growing, more feed-efficient, and healthier birds across all categories that we examined.

So the science proves that what’s inside counts: Nutrena NatureWise® provides superior nutrition, setting the stage for your chicks to live their best lives as healthy, happy chickens.

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