By: Mandi McCary
GLENDALE, Ariz. – Western lifestyle and entertainment brand Teton Ridge, owner of Arizona’s first professional bull riding team, the Arizona Ridge Riders, announced today a partnership with rising producer/DJ Duo VAVO. The team will debut a new anthem, a re-mix of Johnny Cash’s “(Ghost) Riders in the Sky,” during the 2023 PBR (Professional Bull Riders) Camping World Team Series culminating in a performance Friday night, Sept. 29, at the annual homestand event, Ridge Riders Days, at Desert Diamond Arena in Glendale, Arizona (Sept. 29 – Oct. 1).
The duo, who are leading the YEEDM movement, describes it as “yeehaw dance music,” mix tracks that are a combination of country and electronic dance music (EDM). Their innovative sound has gone viral, like with their version of Morgan Wallen’s “Last Night (VAVO X DLAY Remix),” which has over 2.3 million views on Youtube and has been embraced by music fans nationwide. The partnership comes as VAVO makes stops throughout some of Western culture’s biggest sporting and music events, including the Calgary Stampede and Electric Zoo in New York City.
“We are so excited to be partnering with such an incredible organization like the AZ Ridge Riders! Over the last couple of months, we really got to know who they are as a team, as well as personally getting to know their riders, who we connected with instantly. They have a fun and out-of-the-box vibe, which is why we feel like this partnership works so well,” said Jesse Fischer and Alden Marten, the DJ Duo behind VAVO. “We also can’t wait to perform for their home crowd in September and to team up with them to bring the YEEDM movement to new heights!”
The Arizona Ridge Riders are a group of fearless, world-class athletes who pack grit, determination and resilience into every ride and every competition throughout the season. DJ Duo VAVO are also full of dedication and energy, with a packed touring schedule that aims to push boundaries and raise the bar every time.
“The remix is a powerful anthem and the first-of-its-kind, which is in itself something special,” said Casey Lane, Ridge Riders General Manager. “Add the upcoming performance of VAVO at Ridge Rider Days, which includes their high energy, creativity and ability to connect with young audiences; and you have a beautifully aligned partnership.”
The Ridge Riders and VAVO re-mix anthem is available to stream on TetonRidgeplus.com, TikTok and Instagram. Tune into @arizonaridgeriders and @vavomusic in the upcoming months as VAVO, Teton Ridge and the Ridge Riders will make further partnership announcements.
The Ridge Riders represent one of several elevated Western sports properties that Teton Ridge has assembled under its portfolio with the singular focus of elevating the Western lifestyle and culture to the world stage while broadening and diversifying audiences through enhanced production, technology, and innovation. From acquiring and producing The American Rodeo and The American Contender Tournament, which awarded more than $6 million in cash and prizes in 2023, to assembling a team of the most accomplished and elite champions in the industry, Teton Ridge is committed to strengthening, enriching, and furthering Western sports for future competitors across all disciplines.
Tickets for the action-packed, three-day event in Glendale can be purchased at Ticketmaster. To follow the Ridge Riders’ journey, please visit www.pbr.com/teams/arizona_ridge_riders or follow @arizonaridgeriders on Facebook and Instagram or @AZRidgeRiders on Twitter.
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