PBR’s Premier Tour Returns to Billings for 25th Year

By: Mandi McCary

BILLINGS, Mont. – When the PBR (Professional Bull Riders) bucks back into Billings, Montana for the PBR Ariat Invitational presented by Cooper Tires at First Interstate Arena at Metrapark on Sept. 11-13, fans will see the ultimate level of competition as the world’s top bull riding athletes take on the rankest bucking bulls in the business.

The three-day weekend will mark the 25th year that the PBR’s premier tour has traveled to the city.

Typically held in early Spring, the annual event was postponed due to COVID-19 restrictions. With PBR resuming competition and adjusting its schedule to invite fans back into the arena safely and responsibly, Montana fans have the opportunity to see a crucial second half event as the Top-35 bull riders in the world attempt to collect crucial points on the line in the championship race to the PBR World Finals.

The bull riding action at the PBR Ariat Invitational presented by Cooper Tires begins at 7:45 p.m. on Friday, Sept. 11, 6:45 p.m. on Saturday, Sept. 12 and 1:45 p.m. on Saturday, Sept. 13. Tickets for the three-day event are now on sale and range in price from $15 to $105. Fans can purchase tickets at or

In accordance with Montana’s COVID-19 guidelines, First Interstate Arena at Metrapark and PBR have worked together to institute a series of fan safety protocols to create a safe and responsible environment for fans, including:

• All venue staff, PBR staff, riders and stock contractors will be screened for COVID-19. In addition to Centers for Disease Control and Prevention (CDC)-informed screening, all PBR staff and event participants will undergo medical testing for COVID-19.
• Only up to 50% of arena capacity will be sold to distance fans while in their seats.
• All fans will be in POD seating to increase distancing and minimizing fan crossover when entering and exiting their seats.
• Complimentary face coverings will be offered to fans entering the arena.
• Increased reliance on cashless and contactless concessions.
• Social responsibility guidelines will be posted at restroom, concession and concourse areas.

PBR Elite Seats are also available for avid bull riding fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets offer premium seats, a question and answer presentation with some of the top bull riders and stock contractors in the world, a special photo opportunity after the event on the Can-Am Cage, and souvenir credential and lanyard. Social distancing will be practiced at all times throughout the experience.

The PBR Elite Seats are available for $300 and can be purchased by contacting the PBR Customer Service Department at 800-732-1727.

© 2020 PBR Inc. All rights reserved.