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California Rodeo Debuts 2016 Commemorative Poster

Poster features the traditional Rodeo event of Bareback Riding

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October 16, 2015 – Each year the California Rodeo Salinas produces a commemorative poster, the content of which is driven by the President. The new President, Mike Scarr, had a vision of a poster featuring a traditional rodeo event and showcasing the famous Salinas arena. The President works with the Rodeo’s Marketing Manager to solidify an idea and secure an artist, artwork is then produced and scanned and a poster including the California Rodeo logos and dates is created. The 2016 commemorative poster was debuted at the annual Stockholders Dinner on Thursday October 15th.

The poster was painted by Dani Griffith-Traweek, the Event Marketing and Sponsorship Director at the Colorado State Fair, who interned at the California Rodeo Salinas and also painted the 2002 and 2007 commemorative posters for the association. Dani’s oil paintings take an average of 40 hours to complete and her goal is to bring out as much action and feeling in the painting as possible. This particular painting was comprised of four different photos taken in 2014 by Richard Field Levine. Richard is a Professional Rodeo Cowboys Association card holding photographer who has been working in Salinas for over 20 years. The poster showcases 7-time Wrangler National Finals Rodeo qualifier Steven Peebles, who was born in Salinas and raised here until he was 14, during his championship bareback ride aboard Four Star Rodeo’s horse Black Ice.

The posters are available for purchase for $15 at the California Rodeo Office, 1034 N. Main Street, Salinas, from Monday-Friday between 9am and 5pm and online at www.carodeo.com under About Us and Store. They will also be available at the 2016 California Rodeo Salinas July 21st-24th.

Photo by Interface Visual; L-R President Mike Scarr, Steven Peebles, Miss California Rodeo Salinas 2015 Taylor Howell, Richard Field Levine.

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The 106th California Rodeo Salinas will take place July 21st-24th, 2016. The California Rodeo Association is a non-profit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. We support the community and other non-profit organizations through the staging of the annual California Rodeo Salinas and other year round operations of the Salinas Sports Complex. Through donation of our facility, vending and fundraising opportunities during Rodeo and other events, the California Rodeo Association returns over $300,000 annually to local non-profits. For more information about the California Rodeo Salinas, log on to www.CARodeo.com or call the California Rodeo Office at 831-775.3100. ‘Like’ the California Rodeo on Facebook at www.facebook.com/CARodeoSalinas or follow us on twitter @CaliforniaRodeo for updates, photos and more.