By: Professional Bull Riders July 21, 2014@ 12:00:00 PM
The Professional Bull Riders and CBS Sports have signed a long-term agreement to keep CBS Sports and CBS Sports Network as the exclusive television home of the PBR on broadcast and cable. The multi-year agreement extends the partnership between CBS Sports and the PBR, which began in 2012.
CBS Sports Network will continue to provide exclusive coverage of the PBR’s Built Ford Tough World Finals from Las Vegas, the culmination of 50 total telecasts airing on CBS and CBS Sports Network throughout the year. Together, CBS Sports and CBS Sports Network will air more than 100 hours of original event coverage annually, which includes 14 broadcasts on CBS Sports, the most annual network television broadcasts ever enjoyed by the PBR.
In 2015, CBS Sports will debut a new customized graphics package for PBR telecasts, to be used across both broadcast and cable.
“We are very pleased with our CBS partnership and excited that we will continue to be a part of the CBS Sports family,” said PBR Chairman and CEO Jim Haworth. “This new agreement represents the longest and strongest television deal in the PBR’s history. The commitment gives the PBR a solid foundation upon which to continue its growth of recent years and a home for our fans to turn to weekly for ‘the toughest sport on dirt.’”
“We are proud that CBS Sports will remain the exclusive television home of PBR for years to come,” said Dan Weinberg, Senior Vice President, Programming, CBS Sports. “PBR’s fast-paced, dynamic nature makes it a strong television property with huge potential for growth. We are excited to continue delivering the sport to viewers across the country.”
“CBS Sports has been a fantastic television home for the PBR and we look forward to many years of continued cable and broadcast growth,” said Sean Gleason, PBR Chief Operating Officer.
PBR Built Ford Tough Series telecasts are produced by the PBR in conjunction with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer.
CBS Sports Network’s coverage of the 2014 Built Ford Tough Series continues on Saturday, Aug. 16 from the BOK Center in Tulsa, Oklahoma.
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