Daily Themes and Events During California Rodeo Salinas

Each Performance has a Unique Theme or Two

Daily Themes and Events During California Rodeo Salinas 2

(Photo by Phil Doyle)

Salinas, CA, July 19, 2016 – The California Rodeo Salinas has a lot going on during Big Week. Being the largest rodeo in California and a marquee event in Salinas just wasn’t enough, theme days and multiple activities were added to make the Rodeo an even more unique event.

Thursday July 21st is Rabobank’s Tough Enough to Wear Pink night. Wrangler founded the Tough Enough to Wear Pink campaign that helps rodeos raise money for breast cancer research and support in their local communities. Everyone is encouraged to wear pink to support breast cancer research and funding. $1 from each ticket sold that night will be donated to the Comprehensive Cancer Center at Salinas Valley Memorial Healthcare System. Thursday is also the night for the Stick Horse Race, presented by Black Bear Diner. Gates open at 4pm and children can sign up at 4pm to race at 4:30 with the top runners coming back in the performance that night. The new Miss California Rodeo Salinas 2016 will be crowned just before the show starts at 6:30pm.

Friday July 22nd is Wells Fargo’s Fight Hunger Night. The Produce Mascot Race takes place on the track to benefit Ag Against Hunger with eleven companies providing mascots to race this year: Bengard Ranches, Church Brothers, Dole Fresh Vegetables, Duda Farm Fresh Foods, Fresh Express, Naturipe Berry Farms, Ocean Mist Farms, Pacific International Marketing, Tanimura & Antle, Taylor Farms and The Nunes Company. Come out to see if Church Brothers will take home the title again.

Saturday July 23rd is a day full of distinct celebrations. First, our Military will be honored as it is Salute to Military Day. All active Military and Veterans receive free admission with current identification. Wear red, white and blue to support the Military and the Wrangler National Patriot Program (WNPP). The program was created to provide funding and support for America’s wounded and fallen soldiers and their families. The Monterey Bay Veterans is the local beneficiary of the WNPP and they do great things to reintegrate Wounded Warriors and Veterans by fishing and diving on custom outfitted boats. Tanimura & Antle presents the Special Buckaroos Rodeo on the track at noon. Professional cowboys and cowgirls will team up with special needs children and participate in a “makeshift” rodeo on the track where the children become cowboys and cowgirls for the day.

On the Pendleton Whisky Day of Champions Sunday July 24th, the California Rodeo Salinas is also raising awareness for domestic violence with the Man Up Crusade, a non-profit organization dedicated to that cause. Purple is the color adopted to show support for victims and for advocates to honor those who have lost their lives at the hands of someone they once loved. Fans and contestants are encouraged to wear purple to show their support. The local beneficiary of the Man Up Crusade is the YWCA of Monterey County. They are the only sole-source provider of domestic violence services in the County, including counseling for adults and children, legal advocacy and court accompaniment and more.

The California Rodeo Salinas takes pride in being active in our community and aiding the worthy causes listed above, but we couldn’t do it without our loyal sponsors.

Daily Themes and Events During California Rodeo Salinas 1

(Photo by Phil Doyle)

All-Around Grand Champion Sponsors
Jack in the Box
Pendleton Whisky

Grand Champion Sponsors
Mission Linen & Uniform Supply
RDO Equipment Co. / RDO Water
Republic Services of Salinas
Smith Family Wines
Taylor Farms
Univision KSMS & Unimas
Wells Fargo

Gold Champion Sponsors
Central Coast Sign Factory
Laurel Inn Motel & Conference Center
Ram Rodeo
Tanimura & Antle

Champion Sponsors
Ace High Designs
Alco Water Company
Azteca 43 KMCE-TV
Boot Barn
Braga Fresh Family Farms
California Towing
Casa Sorrento/Hacienda Mexican Grill
Church Brothers
Coca Cola
Comcast Spotlight
Crop Production Services
Dataflow Business Systems
Earthbound Farm Organic
Enza Zaden
Famous Dave’s
Farm Credit
Fresh Express
Golz Construction, Inc
Granite Construction
Home Depot
Jefferson Farms
Jenkinson Construction
Justin Boots
KHIP 104.3 FM
KION 1460 AM & KOCN 105.1
KLOK TriColor
KPIG & 101.7 The Beach
KPRC La Preciosa
KWAV 96.9 FM
McCormick & Co. Inc/Stubbs Legendary Bar-B-Q
Monterey Herald
Naturipe Berry Growers
Producers Dairy
Quinn Rentals
Salinas Californian
Salinas Valley Memorial Hospital
Sturdy Oil
Toni Michelle-Salon
Valley Fabrication
Vista Verde Labor
Wolfhouse Radio Group-KMJV & KRAY
Wolfhouse Radio Group-KTGE & KEXA

(Photo by Phil Doyle)

(Photo by Phil Doyle)

Major Sponsors
1st Capital Bank
A & O Pharmacies
American Door & Gates
Artistic Hang Ups
Artistic Shower Glass and Door
Barlocker Insurance Services
Bengard Ranches
Best Buy
Black Bear Diner
Boutonnet & Ocean Mist Farms
Brent Eastman Insurance Services
Bunker and Sons
C&N Tractors
Cal Coast Machinery
Central Coast Cooling LLC
Christensen & Giannini
Coastal Grower
Coastal Tractor
Comgro Soil Amendments, Inc
D & M Traffic Services, Inc
Dandy Cooling Company, LLC
Denham Plastics/Bin Dr/Orbis
Dole Fresh Vegetables
Don Chapin Company
Drew Massa Transportation
El Sol
Faithful Fans of the 3rd Week of July
Foothill Packing
Germains Seed Technology
Glamour Glow Tanning
Green Valley Farm Supply
GreenGate Fresh
Grower’s Pub
Holiday Inn Express
KDON 102.5FM
KSEA La Campesina 107.9
La Plaza Bakery
Landsberg Orora
Laughton’s Cabinet
Livewire Information Systems
McDonald’s – Raymond Costa
McSherry & Hudson Insurance & Risk Management
Mike Storm Family
Montana Silversmiths
Monterey Peninsula Surgery Centers, LLC
Monterey Signs
My Cars
Natividad Medical Center
Outback Steakhouse
Pacific Ag Rentals
Pioneer Cleaning Supplies
Produce Alliance, LLC
RC Farms
RJS Farms
Salad Shoppe
Salinas Pump Company
Salinas Valley Tire
Sam Ruiz Painting
Save On Cleaners
SILKE Communications
Sonja Giovanetti Consulting
The Jim & Sally Martins Family
The Nunes Company
Tricord Tradeshow Services, Inc.
TS&L Seeds
Twisted Roots
Valley Pacific Petroleum Services
Valley Trophy and Detectors
Western Harvesting

3 Star Lettuce
Amanda M deDampierre
American Farms
Ausonio Company
Bank of America
Butch & Vivien Lindley
California Water Service
Casillas Transportation
Cisne Family
Coastal States Insurance
D’Arrigo Bros. Co., of California
Central Valley Seeds, Inc.
Dee Dee Nucci
Duda Farm Fresh Foods
EBX Logistics
Farm Fresh Deli & Café
G & R Fabrication
Gist Silversmiths
Growers Container Co
Hayashi Wayland
Henry Hibino Farms, LLC
Hilltown Packing
ID Concepts
IDC Irrigation Design and Construction
Jim Martins
Joe Gunter Investigations
Joseph J. Massolo
Keithly-Williams Seeds
K-Lift Services Co., Inc.
L.A. Hearne Company
Massolo Brothers, Inc
Mansmith Barbeque
McShane’s Nursery & Landscaping Supply
Monterey Regional Airport
Muzzi Family Farms
NewStar Fresh Food
Nielsen Properties/Fowler Ranch
Noland, Hamerly, Etienne & Hoss
Oil Can Henry’s
Moresco Farms
Pacific International Marketing
Pacific Valley Bank
Pan American Insurance Agency
Pape Rents
Pezzini Berry Farms
Quinn Company
Radicle Seed Company
Rehrig Pacific Company
River Fresh Farms/Zeph’s Wine Stop
Rossi Bros Tire & Auto Service
Sabor Farms
Salinas Sports Tavern
Sambrailo Packaging
Sandy Shaffer
Sconberg Ranch
Smokey Key Service
Scudder Roofing & Solar
Snow Seeds Organic
Star Market
Star Sanitation
Star Shopping Center
Super Sales Auto Accessories
Steinbeck Equine
Takii Seed
The Tree Man
Tom & Terry Pettitt
Union Bank
Tri County Flooring
Valley Pallet
Vegetable Growers Supply
Yeti Coolers
Wawona Frozen Foods

About the California Rodeo
The 106th California Rodeo Salinas will take place July 21st-24th, 2016. The California Rodeo Association is a non-profit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. We support the community and other non-profit organizations through the staging of the annual California Rodeo Salinas and other year round operations of the Salinas Sports Complex. Through donation of our facility, vending and fundraising opportunities during Rodeo and other events, the California Rodeo Association returns over $300,000 annually to local non-profits. For more information about the California Rodeo Salinas, log on to or call the California Rodeo Office at 831-775.3100. ‘Like’ the California Rodeo on Facebook at or follow us on twitter @CaliforniaRodeo for updates, photos and more.