New PBR Face Covers Will Support Healthcare Heroes

By: Andrew Giangola

Who were those masked men?

With all other pro sports on hold, PBR returned to competition this past weekend in a closed-to-fans event in Oklahoma that looked like none other in the sport’s 27-year history. Adhering to a rigid series of health protocols, riders were seen on CBS Sports Network wearing PBR branded face masks.

Fans took notice and flooded PBR with requests for the masks.

(No offense to Aunt Millie’s homemade facial covering sent with love and concern, but the dual-layer fabric face cover emblazoned with the PBR logo is a lot more sporty.)

While the organization hadn’t planned to sell the masks, based on fan demand, PBR today unveiled the Unleash the Beast Reusable Face Cover on PBRShop.com for $20.

For every official PBR face cover purchased, the organization will donate a face mask to first responders/medical personnel.

The face cover is 100% polyester, hand washable and reusable. Stretchy ties can be tied to back of head or tied to slip over ears.

The mask includes a pocket for a filter, which can be purchased separately.

“When fans let us know they wanted the masks, our merchandise partner, Legends, did a great job in making this product available to them,” said John Sohigian, VP Consumer Products. “It’s a way for fans to keep safe and show allegiance to their favorite sport, while supporting healthcare workers and first responders.”

The Unleash The Beast Reusable Face Covers, available for pre-order on PBRShop.com, are expected to begin shipping on or after May 11.

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