KELOLAND.COM: PBR Hopes to Create Path to Normalcy With Fans in Sioux Falls
By: Grant Sweeter
SIOUX FALLS, S.D. (KELO) — The Professional Bull Riders Monster Energy Team Challenge began on June 5 and will come to an end with the team championships in Sioux Falls this weekend.
After more than a month of team bull riding, the PBR will gather at the Denny Sanford PREMIER Center to crown a winner.
“We have gotten great reviews so far. It’s kind of our own summer classic,” PBR’s Chief Marketing Officer Kosha Irby said. “It has been a positive experience for both our riders and fans, and we are excited to return to a public space.”
The PBR has made rider safety a priority especially during a pandemic.
“Our Chief Financial Officer is probably upset with us, as we usually don’t have to buy so much hand sanitizer and cleaning supplies,” Irby said. “Since our event in Duluth, Georgia, we have had no incidents, which is important. It shows we have a good plan.”
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