Wrangler Network Rebrand to Wrangler Western Set for the 2023 Wrangler National Finals Rodeo

In a significant move to further strengthen its presence in the world of western lifestyle and entertainment, Wrangler Network is set undergo a rebrand. Starting on Monday, December 4, the popular digital media channel, known for livestreaming rodeos and country music concerts, as well as creating lifestyle content centered around the western way of life, will reposition itself from “Wrangler Network” to “Wrangler Western” on Facebook and Instagram.

For the past decade, Wrangler Network has been the go-to destination for fans of rodeos, country music, and the rich heritage of the American West. The rebranding initiative aims to expand its reach and engagement by tapping into the iconic Wrangler brand, focusing on the distinctive blue and yellow color scheme.

Clay Hanback, Manager of Western Content and Partnerships at Wrangler expressed enthusiasm for the rebranding effort: “The Wrangler Network has been a game-changer in the sport of rodeo and western lifestyle, bringing relevant and timely content to fans who otherwise did not have easy access to events they love. This transition from Wrangler Network to Wrangler Western, on Facebook and Instagram, will only help amplify our commitment to delivering Western customers best-in-class rodeo, country music, and outdoor content.”

The timing of this transition is strategic, coinciding with one of the most significant events in the rodeo world, the Wrangler National Finals Rodeo. Wrangler Western’s Facebook and Instagram channels will leverage this opportunity to enhance awareness and engagement among its dedicated audience.

Fans can anticipate more engaging Western lifestyle content, including stories featuring Team Wrangler athletes and personalities, as well as promotions of Wrangler products designed for cowboys and cowgirls. With this rebranding, Wrangler Western is poised to continue its legacy of celebrating the rich culture of the American West while catering to the interests of its loyal fans.

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