FORBES.COM: Professional Bull Riders Welcomes Fans Back for First Time Amid Pandemic
BY: MICHAEL LORÉ
While most eyes are transfixed on the professional sports restarting in Orlando and Utah bubbles, there is one organization that has been holding live events since late April, and is welcoming fans back this weekend for the first time since the coronavirus pandemic began.
Professional Bull Riders (PBR) will permit 40-47% attendance for Championship Weekend of its inaugural Team Challenge from July 10-12 at the Denny Sanford Premier Center in Sioux Falls, S.D.
“It’s very important we get back to work in front of our fans,” PBR CEO Sean Gleason said. “I called Governor [Kristi] Noem in South Dakota and said I’d like to bring an event back in early July, and since then we’ve been working directly with ASM Global, which manages 300-plus venues around the world, as well as the county, city and state.
“I think when we go to Sioux Falls it will be an industry-leading protocol for an industry event getting back to work.”
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