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Country Mega-Star Keith Urban To Headline Rodeo’s Big Week Kick Off Concert in 2024

By: Mandy Linquist

SALINAS, CA – Keith Urban, GRAMMY, ACM, CMA, AMA, and People’s Choice Award-winning country artist, will headline the 2024 Big Week Kick Off Concert on July 12, 2024. Urban was recently inducted into the Nashville Songwriter’s Hall of Fame and just completed his first residency at Bakkt Theater at Planet Hollywood Resort & Casino in Las Vegas. Known for his authenticity, talent, and driving musical inquisitiveness, he is one of the most successful and well-respected artists in the world with over 43 Top 10 singles that have garnered over 100 million Spotify streams. Fans will recognize Urban as a mentor and performer on the popular show American Idol.

The concert is presented by Taylor Farms and produced by the California Rodeo Salinas and David Drew Productions with support from media partners KSBW TV 8 and Central Coast ABC and KTOM 92.7FM. Tickets go on sale online only, on Thursday, February 1st at 10 am at carodeo.com. Ticket prices will start at $45* for reserved grandstand seats, $75* for standing floor tickets, and $95* for box seats.

Contact Victoria Carlisle at vcarlisle@carodeo.com or 831-775-3109 to sponsor this event. More details can be found at https://www.carodeo.com/events/2024/keith-urban-concert.

‘Like’ the California Rodeo on Facebook at www.facebook.com/CARodeoSalinas or follow the Rodeo on Instagram (@carodeosalinas) and twitter (@CaliforniaRodeo) for daily updates, photos, and more.

*Tickets are subject to additional fees.

About Keith Urban
Keith Urban has spent the better part of his life harnessing a deep-seated passion for music. This, when combined with his authenticity, talent and driving musical inquisitiveness, helps to understand why he is one of the most successful and well-respected artists in the world. He’s won four GRAMMY© Awards, thirteen CMAs, fifteen ACMs, three AMAs, two People’s Choice Awards and celebrated nine consecutive gold, platinum or multi-platinum albums.
2023 has seen Urban’s induction into the Nashville Songwriter’s Hall of Fame (by Dolly Parton), a return to the American Idol stage as both a mentor and performer and performances for ESPN’s Formula One Heineken Silver Las Vegas Grand Prix, the finale of NBC’s The Voice and the close of his critically hailed Las Vegas residency at the Bakkt Theater at Planet Hollywood Resort & Casino. It’s also seen the return of Urban’s “All For The Hall” benefit concert for the Country Music Hall of Fame and Museum©.
But, it’s what hasn’t been seen (or heard) in 2023 that makes 2024 all the more exciting for Urban and his fans. The new music, set for release throughout the year, will appear on an as of yet unnamed album to be release in ‘24.
The new music joins a litany of chart-topping songs including “Blue Ain’t Your Color”, “Wasted Time”, “Somebody Like You”, “Long Hot Summer” and “One Too Many”, his duet with P!nk, his 43rd Top 10 single, that garnered over 100 million Spotify streams. In fact, the song appeared on his album THE SPEED OF NOW Part 1, which marked his fourth in an historic streak of simultaneous #1 album debuts in the United States, Canada and Australia.
Urban consistently reminds music lovers around the globe why he is one of the world’s best live performers. His concerts have become legendary – as unpredictable as they are explosive. An experience of emotion, musical texture, energy and showmanship.
Urban’s musical virtuosity and fluidity has made him the musician’s musician. He’s collaborated with a diverse group of artists that include, among others; Billy Gibbons, Buddy Guy, Carrie Underwood, Chris Stapleton, Eric Church, John Mayer, HARDY, Julia Michaels, Justin Timberlake, Dzeko, Miranda Lambert, Nile Rodgers, Post Malone, Taylor Swift, The Rolling Stones and Vince Gill.
He’s long supported numerous charities. His “All For The Hall” benefit concerts for the Country Music Hall of Fame and Museum© have raised over $4.3 million. He is the first Ambassador of the CMA Foundation, an advisory board member at the St. Jude’s Children’s Hospital and is a longtime supporter of The Mr. Holland’s Opus Fund and The Grammy Foundation.
About California Rodeo Salinas
The 114th California Rodeo Salinas will take place July 18-21, 2024. The California Rodeo Association is a not-for-profit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. We support the community and other non-profit organizations through the staging of the annual California Rodeo Salinas and other year-round operations of the Salinas Sports Complex. Through donations of our facility, vending, and fundraising opportunities during Rodeo and other events, the California Rodeo Association returned over $771,000 to local community groups and non-profits in 2023. For more information about the California Rodeo Salinas, log on to www.CARodeo.com or call the California Rodeo Office at 831-775.3100.

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